Case Study
Designing
Process: The design phase started with a comprehensive review of Broadfield Maintenance’s existing website to identify areas needing improvement. The previous site was visually outdated and did not effectively communicate the brand’s professional image. Our design team created new wireframes and mockups, focusing on a modern, clean design that clearly displayed their services, customer testimonials, and project portfolios. The new layout emphasised user experience, with intuitive navigation and clear calls-to-action to drive engagement.
Benefits of WordPress in Design:
- Customisability: WordPress offers a wide range of themes and plugins, allowing for a fully tailored design that matches the business’s unique requirements.
- Responsive Design: The site is optimised for all devices, providing a seamless user experience across desktop, tablet, and mobile.
- Visual Appeal: Improved aesthetics help convey professionalism and build trust with potential clients.
WordPress Website Development
Process: The development phase involved a complete migration of content, including service pages, customer reviews, and project galleries, from Wix to WordPress. We focused on optimising the site’s performance to ensure faster loading times and smoother navigation. Our team also integrated essential plugins for SEO, security, and analytics to enhance the website’s functionality. We built a custom contact form and a service request system, making it easier for users to reach out and request quotations.
Benefits of WordPress in Development:
- SEO-Friendly: Built-in SEO features and plugins help improve search engine visibility, driving more organic traffic.
- Enhanced Security: WordPress offers advanced security measures and regular updates to protect against vulnerabilities.
- Scalability: The site can easily be expanded in the future, whether through adding new services, blog posts, or additional features.
Launching the WordPress Website
Process: Prior to launch, we conducted thorough testing to ensure the site was fully functional and optimised for performance across different devices and browsers. We provided Broadfield Maintenance with comprehensive training on using WordPress, covering how to update content, upload images, and manage site settings. The launch was executed smoothly, with minimal downtime, ensuring a seamless transition for their customers.
Benefits of WordPress at Launch:
- Ease of Use: The intuitive dashboard makes it easy to manage and update the site without needing advanced technical knowledge.
- Community Support: WordPress has a vast community of developers and extensive resources for ongoing support and improvements.
- Ongoing Updates: Regular updates keep the platform secure and ensure it stays aligned with the latest web development standards.
Success Story of the WordPress Website
Migrating Broadfield Maintenance’s website from Wix to WordPress has significantly improved its functionality, user experience, and visual appeal. The new site is not only better equipped to support their current business needs but also provides a strong foundation for future growth. WordPress has proven to be the ideal