Facebook Ads is where you use paid means to promote your brand, products, and posts on platforms like Facebook or Instagram. These advertisements combine precise targeting options, such as demographic or location targeting, with a variety of compelling ad formats to help you effectively reach your audience and showcase your business on social media.

Marketing expenses for Facebook can vary quite substantially, depending on your market, the product/service you are selling. We typically recommend advertisers start with a media budget of at least $30 a day, or $1,000 per month, and scale up from there.

When we say media budget, we are referring to the money that goes to Facebook directly for purchasing ads on their network.

Facebook advertising works extremely well, when done right. And what’s the right way?

Strong creative and offer + dialled in audience targeting + sending traffic to a high converting landing page experience.

The reason it works is due to the reach of Facebook. 15 million Aussies are using the platform every month. That’s nearly 75% of the population.

You can get results from your Facebook ads within 3 to 4 days of going live. This is the recommended period when you should check each ad’s performance. If the ad is doing well, you can boost it to reach a wider audience. If it performs lower than expected, you can refresh the campaign using new images or test it with a different target audience. The most successful Facebook ads understand the customer journey, from awareness of the product to closing the sale. 

There are a number of key metrics that you can use to evaluate and measure performance of a Google Ads campaign. The easiest way is to leave this up to us as we have this all broken down in our easy to understand dashboards.

The key metrics to look out for to know if your campaign is performing well are:

CTR (Click through rate)
Understanding how often people click your ads when they appear will tell you what your missing out on and that you may want to test different ad copy or review the keywords you are bidding on.

CPC
Cost per click is important as large increases or decreases can mean you may need to refine your bidding strategy or review keywords that are blowing out your budget.

CPA
Cost per acquisition tracks the action on your website as conversions, it is crucial to understand how much your are spending per conversion (sales, leads, downloads) and if the ROI is positive.

ROAS (return on ad spend)
If you are an ecommerce website your main metric should be ROAS as this will tell you how much return you make for every $1 of ad spend.