Real Results, Proven Success
At Growth Digital, we don’t just talk about success; we deliver it. Our commitment to driving measurable outcomes for our clients is unwavering, and our results speak volumes. Explore our results and see how we’ve transformed businesses just like yours.
SEO Result
Project Overview
This SEO campaign was focused on improving the online presence of a physiotherapy in Bendigo, offering services such as physiotherapy, exercise physiology, post-surgery rehabilitation, and pilates-based rehabilitation.
Challenges
- Low organic visibility for key physiotherapy services.
- Limited engagement and conversions from search traffic.
- Need to improve Google rankings for local searches.
Results
📈 Total Organic Users: 2,284 (97.36% of total traffic)
📈 New Users from Organic: 2,288 (100% of total new users)
📈 Returning Organic Users: 599 (91.31%)
📈 Total Organic Events: 25,340 (96.72% of all events)
Conclusion
Through consistent SEO efforts, this physiotherapy clinic achieved significant organic growth, increased engagement, and improved conversions. The results highlight the effectiveness of a data-driven SEO strategy in enhancing online visibility and attracting more qualified leads for local businesses.
SEO Result
Top 5 Performing Keywords:
- Professionals physiotherapy in Bendigo – Ranked #1
- Exercise physiologist Bendigo – Ranked #1
- Hydrotherapy classes in Bendigo – Ranked #1
- NDIS physiotherapy services Bendigo – Ranked #1
- Physio bendigo – Ranked #6
Performance Summary:
Our SEO campaign has delivered outstanding success in targeting high-value localised keywords for the Bendigo area. We have helped our client secure top rankings (#1) for several critical service-related terms, including “Exercise Physiologist Bendigo,” “Professional Physiotherapy in Bendigo,” and “NDIS Physiotherapy Services Bendigo.”
By strategically focusing on niche keywords and addressing the specific needs of the local audience, we have maximised visibility, engagement, and lead generation. Additionally, keywords such as “Hydrotherapy Classes in Bendigo” showcase our ability to dominate specialised service areas, further strengthening our client’s online presence.
This case study is a testament to the power of a well-planned and expertly executed localised SEO strategy in driving business growth and long-term success.
Meta Ads Result
Performance Overview
- Impressions: 262,055
- Clicks: 4,092
- Conversions: 273
- Avg. CPC: $1.50
- Total Spend: $6,124.60
Brief Analysis of Performance
The Meta Ads campaign achieved 262,055 impressions, indicating a moderate reach. With 4,092 clicks, the Click-Through Rate (CTR) is 1.56%, reflecting moderate audience engagement. The average Cost Per Click (CPC) of $1.50 suggests cost-effective user interaction. The campaign generated 273 conversions, resulting in a conversion rate of 6.67%, demonstrating effective targeting and ad relevance. The total spend of $6,124.60 translates to a cost per conversion of $22.43, indicating efficient lead acquisition costs. Overall, the campaign shows strong performance with a solid conversion rate and reasonable cost per lead, providing a good foundation for further optimization and strategic planning.
Meta Ads Result
Performance Overview
- Impressions: 445,963
- Clicks: 6,636
- Conversions: 619
- Avg. CPC: $2.30
- Total Spend: $15,250.52
Brief Analysis of Performance
The Meta Ads campaign achieved 445,963 impressions, indicating a wide reach. With 6,636 clicks, the Click-Through Rate (CTR) is 1.49%, reflecting moderate audience engagement. The average Cost Per Click (CPC) of $2.30 suggests cost-effective user interaction. The campaign generated 619 conversions, resulting in a conversion rate of 9.33%, demonstrating effective targeting and ad relevance. The total spend of $15,250.52 translates to a cost per conversion of $24.64, indicating efficient lead acquisition costs. Overall, the campaign shows strong performance with a solid conversion rate and reasonable cost per lead, providing a good foundation for further optimization and strategic planning.
Google Ads Result
Performance Overview
- Impressions: 450,989
- Clicks: 9,658
- Conversions: 539
- Avg. CPC: $4.08
- Total Spend: $39,362.69
Brief Analysis of Performance
The Google Ads campaign achieved 450,989 impressions, indicating a wide reach. With 9,658 clicks, the Click-Through Rate (CTR) is 2.14%, reflecting moderate engagement. The average Cost Per Click (CPC) of $4.08 suggests a reasonable cost per user interaction. The campaign generated 539 conversions, resulting in a conversion rate of 5.58%, demonstrating effective targeting and relevance of the ads. The total spend of $39,362.69 translates to a cost per conversion of $73.03. This performance data shows that while the campaign had a broad reach and a decent number of conversions, there may be room for optimizing costs to improve overall efficiency and return on investment.
Google Ads Result
Performance Overview
- Impressions: 11,462,203
- Clicks: 274,755
- Conversions: 18,764
- Avg. CPC: $3.48
- Total Spend: $956,748.95
Brief Analysis of Performance
The Google Ads campaign achieved 11,462,203 impressions, indicating an extensive reach. With 274,755 clicks, the Click-Through Rate (CTR) is 2.40%, reflecting moderate audience engagement. The average Cost Per Click (CPC) of $3.48 suggests a reasonable cost per user interaction. The campaign generated 18,764 conversions, resulting in a conversion rate of 6.83%, demonstrating effective targeting and relevance of the ads. The total spend of $956,748.95 translates to a cost per conversion of $50.99, indicating efficient lead acquisition costs. Overall, the campaign shows strong performance with substantial reach and a solid conversion rate, providing a strong foundation for further optimization and strategic planning.
Google Ads Result
Performance Overview
- Impressions: 3,276
- Clicks: 301
- Conversions: 25
- Avg. CPC: $8.70
- Total Spend: $2,618.61
Brief Analysis of Performance
The Google Ads campaign achieved 3,276 impressions, indicating a relatively limited reach. With 301 clicks, the Click-Through Rate (CTR) is 9.19%, reflecting strong audience engagement. The average Cost Per Click (CPC) of $8.70 suggests a high cost per user interaction. The campaign generated 25 conversions, resulting in a conversion rate of 8.53%, demonstrating effective targeting and relevance of the ads. The total spend of $2,618.61 translates to a cost per conversion of $102.02, indicating a high cost for acquiring each lead. Overall, while the campaign shows excellent engagement and a good conversion rate, the high CPC and cost per lead suggest a need for optimization to reduce costs and improve efficiency.
Google Ads Result
Performance Overview
- Impressions: 6,499
- Clicks: 475
- Conversions: 55
- Avg. CPC: $2.83
- Total Spend: $1,345.98
Brief Analysis of Performance
The Google Ads campaign garnered 6,499 impressions, indicating a limited reach. With 475 clicks, the Click-Through Rate (CTR) is 7.31%, reflecting good audience engagement. The average Cost Per Click (CPC) of $2.83 suggests reasonable cost efficiency per user interaction. The campaign generated 55 conversions, resulting in a conversion rate of 11.58%, demonstrating effective targeting and ad relevance. The total spend of $1,345.98 translates to a cost per conversion of $24.47, indicating efficient lead acquisition costs. Overall, the campaign shows strong performance with high engagement and a solid conversion rate, providing a good foundation for further optimization and strategic planning.
Google Ads Result
Performance Overview
- Impressions: 12,556
- Clicks: 1,093
- Conversions: 89
- Avg. CPC: $3.37
- Total Spend: $3,678.04
Brief Analysis of Performance
The Google Ads campaign garnered 12,556 impressions, indicating a moderate level of reach. With 1,093 clicks, the Click-Through Rate (CTR) is 8.71%, reflecting strong audience engagement. The average Cost Per Click (CPC) of $3.37 suggests a reasonable cost per user interaction. The campaign generated 89 conversions, resulting in a conversion rate of 5.64%, demonstrating effective targeting and relevance of the ads. The total spend of $3,678.04 translates to a cost per conversion of $41.11, indicating efficient lead acquisition costs. Overall, the campaign shows good performance with high engagement and a solid conversion rate, providing a foundation for further optimization and strategic planning.
Google Ads Result
Performance Overview
- Impressions: 2,025,664
- Clicks: 58,210
- Conversions: 2,985
- Avg. CPC: $4.67
- Total Spend: $271,984.86
Brief Analysis of Performance
The Google Ads campaign achieved 2,025,664 impressions, indicating a very broad reach. With 58,210 clicks, the Click-Through Rate (CTR) is 2.87%, reflecting moderate audience engagement. The average Cost Per Click (CPC) of $4.67 suggests reasonable cost efficiency per user interaction. The campaign generated 2,985 conversions, resulting in a conversion rate of 5.13%, showing effective targeting and ad relevance. The total spend of $271,984.86 translates to a cost per conversion of $91.09, which is relatively high but justified by the significant number of conversions. Overall, the campaign demonstrates strong reach and a decent conversion rate, though there might be opportunities to optimize costs further and improve the overall cost efficiency and return on investment.
Meta Ads Result
Performance Overview
- Impressions: 134,285
- Clicks: 2,304
- Conversions: 161
- Avg. CPC: $1.88
- Total Spend: $4,342.30
Brief Analysis of Performance
The Meta Ads campaign achieved 134,285 impressions, indicating a moderate reach. With 2,304 clicks, the Click-Through Rate (CTR) is 1.72%, reflecting moderate audience engagement. The average Cost Per Click (CPC) of $1.88 suggests cost-effective user interaction. The campaign generated 161 conversions, resulting in a conversion rate of 6.99%, demonstrating effective targeting and ad relevance. The total spend of $4,342.30 translates to a cost per conversion of $27.48, indicating efficient lead acquisition costs. Overall, the campaign shows strong performance with a solid conversion rate and reasonable cost per lead, providing a good foundation for further optimization and strategic planning.
Meta Ads Result
Performance Overview
- Impressions: 170,474
- Clicks: 2,030
- Conversions: 115
- Avg. CPC: $1.75
- Total Spend: $3,553.01
Brief Analysis of Performance
The Meta Ads campaign achieved 170,474 impressions, indicating a substantial reach. With 2,030 clicks, the Click-Through Rate (CTR) is 1.19%, reflecting moderate audience engagement. The average Cost Per Click (CPC) of $1.75 suggests cost-effective user interaction. The campaign generated 115 conversions, resulting in a conversion rate of 5.66%, demonstrating effective targeting and ad relevance. The total spend of $3,553.01 translates to a cost per conversion of $30.90, indicating efficient lead acquisition costs. Overall, the campaign shows strong performance with a solid conversion rate and reasonable cost per lead, providing a good foundation for further optimization and strategic planning.
Meta Ads Result
Performance Overview
- Impressions: 138,596
- Clicks: 1,744
- Conversions: 103
- Avg. CPC: $1.74
- Total Spend: $3,034.67
Brief Analysis of Performance
The Meta Ads campaign achieved 138,596 impressions, indicating a broad reach. With 1,744 clicks, the Click-Through Rate (CTR) is 1.26%, reflecting moderate audience engagement. The average Cost Per Click (CPC) of $1.74 suggests cost-effective user interaction. The campaign generated 103 conversions, resulting in a conversion rate of 5.91%, demonstrating effective targeting and ad relevance. The total spend of $3,034.67 translates to a cost per conversion of $29.46, indicating efficient lead acquisition costs. Overall, the campaign shows good performance with a solid conversion rate and reasonable cost per lead, providing a foundation for further optimization and strategic planning.
