Real Results, Proven Success
At Growth Digital, we don’t just talk about success; we deliver it. Our commitment to driving measurable outcomes for our clients is unwavering, and our results speak volumes. Explore our results and see how we’ve transformed businesses just like yours.
SEO Result
Top 5 Performing Keywords:
- Best Dentist Near Me – Ranked #1
- Teeth Whitening Maddingley – Ranked #1
- Dental Checkup Bacchus Marsh – Ranked #1
- One Day Crown Bacchus Marsh – Ranked #1
- One Day Crown Maddingley – Ranked #1
Performance Summary:
Our SEO strategies have achieved strong results for highly competitive local keywords in the dental niche. Five top-performing keywords are ranked consistently at #1, reflecting the success of targeted optimization efforts. These include both general and location-specific terms like “Best Dentist Near Me” and “Teeth Whitening Maddingley.”
Other keywords like “Dental Clinic Bacchus Marsh” and “Dental Braces Bacchus Marsh” are maintaining top 3 positions, while some, like “Cosmetic Dentist Bacchus Marsh” and “Dental Implants Ballarat,” present opportunities for further optimization to push them to the top.
This case study demonstrates the impact of effective keyword research, local SEO tactics, and continuous monitoring in driving significant visibility and traffic growth for our client in a competitive market.
SEO Result
Project Overview
This SEO campaign was focused on improving the online presence of a physiotherapy in Bendigo, offering services such as physiotherapy, exercise physiology, post-surgery rehabilitation, and pilates-based rehabilitation.
Challenges
- Low organic visibility for key physiotherapy services.
- Limited engagement and conversions from search traffic.
- Need to improve Google rankings for local searches.
Results
📈 Total Organic Users: 2,284 (97.36% of total traffic)
📈 New Users from Organic: 2,288 (100% of total new users)
📈 Returning Organic Users: 599 (91.31%)
📈 Total Organic Events: 25,340 (96.72% of all events)
Conclusion
Through consistent SEO efforts, this physiotherapy clinic achieved significant organic growth, increased engagement, and improved conversions. The results highlight the effectiveness of a data-driven SEO strategy in enhancing online visibility and attracting more qualified leads for local businesses.
Meta Ads Result
Performance Overview
- Impressions: 553,775
- Clicks: 12,974
- Conversions: 588
- Avg. CPC: $1.46
- Total Spend: $18,889.23
Brief Analysis of Performance
The Meta Ads campaign achieved 553,775 impressions, indicating a broad reach. With 12,974 clicks, the Click-Through Rate (CTR) is 2.34%, reflecting moderate audience engagement. The average Cost Per Click (CPC) of $1.46 suggests cost-effective user interaction. The campaign generated 588 conversions, resulting in a conversion rate of 4.53%, demonstrating effective targeting and ad relevance. The total spend of $18,889.23 translates to a cost per conversion of $32.12, indicating efficient lead acquisition costs. Overall, the campaign shows strong performance with a solid conversion rate and reasonable cost per lead, providing a good foundation for further optimization and strategic planning.
Google Ads Result
Performance Overview
- Impressions: 2,025,664
- Clicks: 58,210
- Conversions: 2,985
- Avg. CPC: $4.67
- Total Spend: $271,984.86
Brief Analysis of Performance
The Google Ads campaign achieved 2,025,664 impressions, indicating a very broad reach. With 58,210 clicks, the Click-Through Rate (CTR) is 2.87%, reflecting moderate audience engagement. The average Cost Per Click (CPC) of $4.67 suggests reasonable cost efficiency per user interaction. The campaign generated 2,985 conversions, resulting in a conversion rate of 5.13%, showing effective targeting and ad relevance. The total spend of $271,984.86 translates to a cost per conversion of $91.09, which is relatively high but justified by the significant number of conversions. Overall, the campaign demonstrates strong reach and a decent conversion rate, though there might be opportunities to optimize costs further and improve the overall cost efficiency and return on investment.
SEO Result
Top 5 Performing Keywords:
- Physio in Stretton – Ranked #1
- Physiotherapist Calamvale – Ranked #2
- Physio Algester – Ranked #2
- Physio in Calamvale – Ranked #2
- Neck Pain Physio Algester – Ranked #3
Performance Summary:
Our tailored SEO strategy delivered exceptional results, securing multiple top 3 rankings across high-value keywords. By focusing on localised searches and service-specific terms, we successfully increased search visibility and organic traffic for the clinic. #1 ranking for “Physio in Stretton,” establishing local dominance. Strong top 3 rankings for location-based searches in Calamvale and Algester. Optimised niche service keywords such as “Neck Pain Physio Algester” for targeted client acquisition. Improved rankings for speciality treatments like “Back Pain Physio Parkinson” and “Acupuncture Needling Parkinson.”
This case study demonstrates the power of a well-executed SEO strategy in enhancing local search visibility and attracting high-intent users. By optimising for location-based and niche service keywords, we helped the clinic outperform competitors and attract more potential patients.
Google Ads Result
Performance Overview
- Impressions: 11,462,203
- Clicks: 274,755
- Conversions: 18,764
- Avg. CPC: $3.48
- Total Spend: $956,748.95
Brief Analysis of Performance
The Google Ads campaign achieved 11,462,203 impressions, indicating an extensive reach. With 274,755 clicks, the Click-Through Rate (CTR) is 2.40%, reflecting moderate audience engagement. The average Cost Per Click (CPC) of $3.48 suggests a reasonable cost per user interaction. The campaign generated 18,764 conversions, resulting in a conversion rate of 6.83%, demonstrating effective targeting and relevance of the ads. The total spend of $956,748.95 translates to a cost per conversion of $50.99, indicating efficient lead acquisition costs. Overall, the campaign shows strong performance with substantial reach and a solid conversion rate, providing a strong foundation for further optimization and strategic planning.
Google Ads Result
Performance Overview
- Impressions: 3,276
- Clicks: 301
- Conversions: 25
- Avg. CPC: $8.70
- Total Spend: $2,618.61
Brief Analysis of Performance
The Google Ads campaign achieved 3,276 impressions, indicating a relatively limited reach. With 301 clicks, the Click-Through Rate (CTR) is 9.19%, reflecting strong audience engagement. The average Cost Per Click (CPC) of $8.70 suggests a high cost per user interaction. The campaign generated 25 conversions, resulting in a conversion rate of 8.53%, demonstrating effective targeting and relevance of the ads. The total spend of $2,618.61 translates to a cost per conversion of $102.02, indicating a high cost for acquiring each lead. Overall, while the campaign shows excellent engagement and a good conversion rate, the high CPC and cost per lead suggest a need for optimization to reduce costs and improve efficiency.
Google Ads Result
Performance Overview
- Impressions: 6,499
- Clicks: 475
- Conversions: 55
- Avg. CPC: $2.83
- Total Spend: $1,345.98
Brief Analysis of Performance
The Google Ads campaign garnered 6,499 impressions, indicating a limited reach. With 475 clicks, the Click-Through Rate (CTR) is 7.31%, reflecting good audience engagement. The average Cost Per Click (CPC) of $2.83 suggests reasonable cost efficiency per user interaction. The campaign generated 55 conversions, resulting in a conversion rate of 11.58%, demonstrating effective targeting and ad relevance. The total spend of $1,345.98 translates to a cost per conversion of $24.47, indicating efficient lead acquisition costs. Overall, the campaign shows strong performance with high engagement and a solid conversion rate, providing a good foundation for further optimization and strategic planning.
Google Ads Result
Performance Overview
- Impressions: 12,556
- Clicks: 1,093
- Conversions: 89
- Avg. CPC: $3.37
- Total Spend: $3,678.04
Brief Analysis of Performance
The Google Ads campaign garnered 12,556 impressions, indicating a moderate level of reach. With 1,093 clicks, the Click-Through Rate (CTR) is 8.71%, reflecting strong audience engagement. The average Cost Per Click (CPC) of $3.37 suggests a reasonable cost per user interaction. The campaign generated 89 conversions, resulting in a conversion rate of 5.64%, demonstrating effective targeting and relevance of the ads. The total spend of $3,678.04 translates to a cost per conversion of $41.11, indicating efficient lead acquisition costs. Overall, the campaign shows good performance with high engagement and a solid conversion rate, providing a foundation for further optimization and strategic planning.
Google Ads Result
Performance Overview
- Impressions: 2,025,664
- Clicks: 58,210
- Conversions: 2,985
- Avg. CPC: $4.67
- Total Spend: $271,984.86
Brief Analysis of Performance
The Google Ads campaign achieved 2,025,664 impressions, indicating a very broad reach. With 58,210 clicks, the Click-Through Rate (CTR) is 2.87%, reflecting moderate audience engagement. The average Cost Per Click (CPC) of $4.67 suggests reasonable cost efficiency per user interaction. The campaign generated 2,985 conversions, resulting in a conversion rate of 5.13%, showing effective targeting and ad relevance. The total spend of $271,984.86 translates to a cost per conversion of $91.09, which is relatively high but justified by the significant number of conversions. Overall, the campaign demonstrates strong reach and a decent conversion rate, though there might be opportunities to optimize costs further and improve the overall cost efficiency and return on investment.
Meta Ads Result
Performance Overview
- Impressions: 45,901
- Clicks: 911
- Conversions: 69
- Avg. CPC: $1.47
- Total Spend: $1,340.89
Brief Analysis of Performance
The Meta Ads campaign achieved 45,901 impressions, indicating a modest reach. With 911 clicks, the Click-Through Rate (CTR) is 1.98%, reflecting moderate audience engagement. The average Cost Per Click (CPC) of $1.47 suggests cost-effective user interaction. The campaign generated 69 conversions, resulting in a conversion rate of 7.58%, demonstrating effective targeting and ad relevance. The total spend of $1,340.89 translates to a cost per conversion of $20.95, indicating efficient lead acquisition costs. Overall, the campaign shows strong performance with a solid conversion rate and reasonable cost per lead, providing a good foundation for further optimization and strategic planning.
Meta Ads Result
Performance Overview
- Impressions: 45,901
- Clicks: 911
- Conversions: 69
- Avg. CPC: $1.47
- Total Spend: $1,340.89
Brief Analysis of Performance
The Meta Ads campaign achieved 45,901 impressions, indicating a modest reach. With 911 clicks, the Click-Through Rate (CTR) is 1.98%, reflecting moderate audience engagement. The average Cost Per Click (CPC) of $1.47 suggests cost-effective user interaction. The campaign generated 69 conversions, resulting in a conversion rate of 7.58%, demonstrating effective targeting and ad relevance. The total spend of $1,340.89 translates to a cost per conversion of $20.95, indicating efficient lead acquisition costs. Overall, the campaign shows strong performance with a solid conversion rate and reasonable cost per lead, providing a good foundation for further optimization and strategic planning.
Meta Ads Result
Performance Overview
- Impressions: 262,055
- Clicks: 4,092
- Conversions: 273
- Avg. CPC: $1.50
- Total Spend: $6,124.60
Brief Analysis of Performance
The Meta Ads campaign achieved 262,055 impressions, indicating a moderate reach. With 4,092 clicks, the Click-Through Rate (CTR) is 1.56%, reflecting moderate audience engagement. The average Cost Per Click (CPC) of $1.50 suggests cost-effective user interaction. The campaign generated 273 conversions, resulting in a conversion rate of 6.67%, demonstrating effective targeting and ad relevance. The total spend of $6,124.60 translates to a cost per conversion of $22.43, indicating efficient lead acquisition costs. Overall, the campaign shows strong performance with a solid conversion rate and reasonable cost per lead, providing a good foundation for further optimization and strategic planning.
Meta Ads Result
Performance Overview
- Impressions: 529,902
- Clicks: 5,321
- Conversions: 249
- Avg. CPC: $1.27
- Total Spend: $6,740.43
Brief Analysis of Performance
The Meta Ads campaign achieved 529,902 impressions, indicating a broad reach. With 5,321 clicks, the Click-Through Rate (CTR) is 1.00%, reflecting moderate audience engagement. The average Cost Per Click (CPC) of $1.27 suggests cost-effective user interaction. The campaign generated 249 conversions, resulting in a conversion rate of 4.68%, demonstrating effective targeting and ad relevance. The total spend of $6,740.43 translates to a cost per conversion of $12.21, indicating highly efficient lead acquisition costs. Overall, the campaign shows strong performance with a solid conversion rate and very reasonable cost per lead, providing a good foundation for further optimization and strategic planning.
Meta Ads Result
Performance Overview
- Impressions: 1,994,725
- Clicks: 33,113
- Conversions: 1,369
- Avg. CPC: $1.75
- Total Spend: $58,021.38
Brief Analysis of Performance
The Meta Ads campaign achieved 1,994,725 impressions, indicating a very broad reach. With 33,113 clicks, the Click-Through Rate (CTR) is 1.66%, reflecting moderate audience engagement. The average Cost Per Click (CPC) of $1.75 suggests cost-effective user interaction. The campaign generated 1,369 conversions, resulting in a conversion rate of 4.13%, demonstrating effective targeting and ad relevance. The total spend of $58,021.38 translates to a cost per conversion of $42.38, indicating efficient lead acquisition costs. Overall, the campaign shows strong performance with a solid conversion rate and reasonable cost per lead, providing a good foundation for further optimization and strategic planning.
