Goliath Performance, a leader in performance coaching and fitness solutions, recognised the need to upgrade their website to better reflect their brand and enhance user experience. Their existing site on GoDaddy was limited in terms of customisation and functionality, which hindered their ability to effectively engage with clients and showcase their services. We migrated their website to WordPress, aiming to improve performance, scalability, and user experience.

Process: The design phase began with a thorough analysis of the existing website to identify areas needing improvement. The old site was basic and lacked visual appeal, failing to convey the high-energy brand identity of Goliath Performance. Our design team created new wireframes and mockups focusing on a dynamic, user-friendly layout that would engage visitors and encourage them to explore services and book sessions. The new design emphasised bold visuals, clear calls-to-action, and an overall modern look that aligns with the client’s brand.

Benefits of WordPress in Design:

• Customisability: WordPress offers extensive themes and plugins, allowing for a tailored design that meets specific business needs.
• Responsive Design: Ensures the website is optimised for all devices, providing a consistent and engaging user experience.
• User-Friendly Interface: Allows easy management of content and updates without requiring advanced technical skills.

Process: The development phase involved migrating all content, including service descriptions, customer testimonials, and booking functionalities, from GoDaddy to WordPress. We optimised the site for speed and performance, integrating essential plugins for SEO, security, and analytics to enhance the overall functionality and user experience. The new platform also enabled us to include advanced features like interactive class schedules and a streamlined booking system.

Benefits of WordPress in Development:

• SEO-Friendly: Built-in SEO tools and plugins help improve search engine rankings, driving more organic traffic to the site.
• Security: WordPress offers robust security measures, including regular updates and security plugins, to keep the site protected.
• Scalability: The platform can easily adapt to future needs, whether expanding service offerings, adding new content, or integrating additional functionalities.

Process: Prior to launching, we performed extensive testing to ensure the website was fully operational across all devices and browsers. We provided Goliath Performance with training and documentation on managing their new WordPress site, including content updates and basic troubleshooting. The launch was executed with minimal downtime, ensuring a smooth transition for users.

Benefits of WordPress at Launch:

• Ease of Use: The intuitive WordPress dashboard simplifies content management, making it easy to update information, add blog posts, and handle other site operations.
• Community Support: With access to a vast community of developers and resources, Goliath Performance benefits from ongoing support and continuous improvement opportunities.
• Ongoing Updates: Regular updates keep the site secure, functioning optimally, and aligned with the latest digital trends.

Migrating Goliath Performance’s website from GoDaddy to WordPress has significantly improved its functionality, aesthetics, and overall user experience. The new site is not only better equipped to serve current clients but also well-positioned to attract new customers. WordPress has proven to be the ideal platform, offering flexibility, security, and ease of use, ensuring Goliath Performance can continue to thrive in the competitive fitness and performance coaching industry.