Skin & Cosmetic Clinic Marketing & Website Design
You legally can’t name the treatment most of your clients are searching for.
Cosmetic clinics face the tightest advertising restrictions in Australian healthcare — and a great many clinic websites quietly breach them. We build sites that market effectively inside those rules rather than hoping nobody checks.
What’s different about cosmetic
Two regulators, and most clinics breach both.
Cosmetic injectables sit under therapeutic goods law, which prohibits advertising prescription-only medicines to the public. In practice that means a clinic cannot name botulinum toxin or dermal filler brands in its marketing, and cannot use wording that clearly identifies them either. Walk through almost any suburb’s cosmetic clinic websites and you’ll find brand names, nicknames and thinly veiled references — which is a compliance exposure rather than a clever workaround.
On top of that sit AHPRA’s advertising guidelines for registered practitioners, which have been tightened for cosmetic procedures in recent years. They restrict testimonials about clinical care, require claims to be substantiated, and place real conditions on before-and-after imagery — consistent lighting and positioning, no unrealistic expectations, appropriate consent. Since before-and-afters are the most persuasive asset a cosmetic clinic has, getting that right matters commercially as well as legally.
The practical consequence is counterintuitive: the clinics that market best in this field tend to sell the consultation rather than the treatment. You can describe concerns people want addressed, explain your assessment process, introduce your practitioners and their qualifications, and make booking a consultation easy. That’s a legitimate and effective funnel — and it happens to be the one your competitors are mostly ignoring in favour of brand names they shouldn’t be publishing.
What we offer
Everything a skin clinic needs, under one roof.
Compliance-aware content, a consult-led booking funnel, skincare retail where it fits, and the recall that keeps treatment cycles on schedule.
01 — Design
Clinic website design
Premium and persuasive, built around concerns and consultations rather than brand names.
Concern-led structure
- Concern & condition pages
- Consultation-first journeys
- Practitioner credentials
- Compliant imagery handling
Brand
- Branding & visual identity
- Clinic photography direction
- Pricing transparency
- Conversion-focused design
02 — Develop
Booking & skincare retail
Consultation booking with deposits, plus a cosmeceutical store that reorders itself.
Cosmeceutical skincare is a recurring purchase clinics often hand to retailers by default — and unlike injectables, it can be sold online without the same restrictions.
Retail
- Ecommerce development
- Repeat & subscription orders
- Client-only product access
- Click & collect
Clinic
- Consultation booking
- Deposit & no-show protection
- Digital consent forms
- API & integrations
03 — Market
Marketing inside the rules
Concern-based search and social that converts without naming what it can’t.
Search
- Concern-based SEO
- Google Business Profile
- Suburb-level SEO
- AI SEO
Social & paid
- Meta Ads, compliantly
- Ad-policy-safe creative
- Email marketing
- Analytics & CRO
04 — Automate
Treatment cycles & rebooking
Most cosmetic treatments have a natural interval. Few clinics act on it.
Client cycles
- Treatment interval reminders
- Course & package tracking
- Post-treatment follow-up
- Lapsed-client reactivation
Back office
- Consent & intake workflows
- Skincare reorder prompts
- Workflow automation
- AI chatbots & assistants
Clients
Trusted by businesses across Australia.
Meta
Shopify
Microsoft
Klaviyo
TikTok
WordPress
WooCommerce
Google Ads
Google Analytics
ChatGPT
Growth Digital
Digital agency, based in Australia
Send us your current site and we’ll tell you honestly whether anything on it looks like a compliance problem — brand names, testimonials, before-and-afters. Plenty of clinic sites have issues the owner was never told about.
Cosmetic clinic marketing in Australia, done properly
Cosmetic is the most regulated marketing environment in Australian healthcare, governed by both therapeutic goods advertising law and AHPRA’s practitioner guidelines. The clinics that do well aren’t the ones pushing hardest against those limits — they’re the ones that restructured around consultations and concerns instead of treatment brands.
Read more
Can we name injectable brands on our website?
No. Botulinum toxin and dermal filler products are prescription-only medicines, and Australian therapeutic goods law prohibits advertising those to the public. That covers brand names and wording that clearly identifies a specific product — including the common abbreviations and nicknames clinics use to skirt it. We’re not your compliance advisor, but we won’t build a site that relies on naming them.
How do you market injectables if you can’t name them?
By marketing the consultation and the concern rather than the product. People search for the outcome they want and for the problem they’re trying to address, and you can speak to both freely. Describe your assessment process, your practitioners’ qualifications and what a first appointment involves. It converts well, and it’s the ground most competitors leave empty while they chase brand terms they shouldn’t be using.
What are the rules on before-and-after photos?
They’re permitted but conditional. AHPRA’s guidance for cosmetic procedures expects consistent lighting, positioning and photographic conditions, imagery that doesn’t create unrealistic expectations, and appropriate consent. Given these are typically a clinic’s most persuasive asset, it’s worth getting the photography protocol right rather than discovering a problem later. Your own compliance advice should confirm specifics.
Can cosmetic clinics use client testimonials?
Not about clinical aspects of care, under AHPRA’s advertising guidelines for registered practitioners. This catches many clinics out because testimonials are so standard in beauty marketing generally. Google Business Profile reviews sit in a separate category and are usually where that social proof legitimately accumulates.
Should a skin clinic sell products online?
Usually yes, and it’s an easier win than the treatment side. Cosmeceutical skincare is a recurring purchase with good margins, it isn’t subject to the same advertising restrictions as prescription treatments, and clients who’ve had a consultation are already primed to buy what was recommended. Many clinics hand that revenue to retailers simply because ordering elsewhere is easier.
Why Growth Digital
More than a digital agency. Your growth partner.
We’re more than a digital agency. We become an extension of your team—bringing strategy, design, development, marketing and AI together to solve problems, unlock opportunities and drive measurable business growth.
01
Results Before Everything
Every decision we make is guided by outcomes, not opinions. From websites and digital marketing to AI automation, we focus on the metrics that matter—qualified leads, conversions, revenue and long-term business growth.
“If you can’t measure it, you can’t improve it.”
02
Faster Execution. Smarter Delivery.
Traditional agencies lose momentum in meetings, approvals and internal processes. We keep communication focused, decisions fast and projects moving—so more time is spent delivering results, not discussing them.
“Ideas are easy. Execution is everything.”
03
AI Built In, Not Bolted On.
AI isn’t an extra service—it’s part of how we work. We use AI and automation to streamline workflows, accelerate delivery and help your business operate more efficiently as it grows.
“The best way to predict the future is to invent it.”
04
Different by Design.
Growth Digital was built to challenge the traditional agency model. No expensive offices. No unnecessary overheads. No sales-driven culture. Just an Australian-led team supported by experienced global specialists, delivering premium digital solutions with better value, faster turnaround and greater flexibility.
“The significant problems we face cannot be solved at the same level of thinking that created them.”
05
Your Long-Term Growth Partner
We’re here for more than a single project. As your business evolves, we continue to optimise, improve and support your digital ecosystem—helping you adapt, scale and grow with confidence.
“Success is the sum of small efforts, repeated day in and day out.”
Why us for cosmetic clinics
We know what you can’t say.
Compliance-aware by default
We won’t hand you a site built on brand names you aren’t permitted to publish, and we’ll flag anything on your current one that looks exposed. Not as compliance advice — that’s your advisor’s job — but because rebuilding later costs more than building it right.
Ecommerce is a core specialism
Skincare retail is the least restricted revenue available to a cosmetic clinic, and Shopify development is one of the main things we do. A real store with repeat ordering beats a product gallery every time.
Reviews
What our clients say on Google.
Excellent
4.9
Urszula Kelly
We’re really happy with Growth Digital. They built our new website and now take care of our SEO. The team was great to work with — professional, responsive, and easy to communicate with. The website looks clean, modern, and represents us perfectly.
Calamvale Medicine
We started Google Ads with Growth Digital for our pharmacy, and it’s made a real difference. More people are finding us online, and the ads actually bring in local customers. Very happy with their work.
Georgia Smith
They helped me build and customise my Shopify website exactly the way I wanted it. I had plenty of requests and lots of back and forth along the way, and they were always so patient, responsive, and accommodating. The end result is even better than I imagined.
Werner Obermeier
I signed up with Growth Digital to replace my website with a new design after about 20 years of mixed experiences with other IT companies. Jignesh and Heath exceeded all of my expectations and I am extremely happy with the outcome and their timely responses to all issues.
David Finnimore
The team at Growth Digital went above and beyond to deliver our project on-time and on-budget under testing circumstances including pushing through non-working hours. The results speak for themselves but the effort and energy put into our project was more than expected.
Bessette Bridal
My brand required a completely new website which had many moving parts. Jignesh, Heath and their team are calm, diligent, and prompt to assist. Nothing was ever a problem — very happy with how the new site has come together.
Maylene Slater-Burns
We are a First Peoples company and required a lot of time to facilitate community consultations. This company has been so supportive and patient and accommodating; we cannot brag up about them enough.
Sandy Prasad
I have used Growth Digital to set up my medical clinic. Heath has been the main IT specialist. He has been exceptional. Extremely talented. Very efficient and very high quality service.
Alison C
They took my idea and put it into a website that I am proud to go live on. They have been a great source of support during this time and I will continue to utilise their services further as my company grows. Highly recommend.
Jane Dunning
I recently worked with Growth Digital to create the new website for my business, Best in Show Photography, and I couldn’t be happier with the results. As a fine art photography company focused on the deep emotional bond between people and their dogs, it was incredibly important to me that the website felt warm, inviting, and premium. Growth Digital delivered exactly that. They beautifully showcased my portfolio, creating a clean, elegant layout that allows the images and stories to truly shine. Beyond the stunning design, the website is highly functional, easy to navigate, and perfectly set up for clients looking to invest in lifelong family portraits. The communication throughout the project was seamless, and their attention to detail made the entire process stress-free. If you are looking for a digital agency that listens, understands your brand identity, and delivers a high-quality product, I highly recommend Growth Digital!
Courtney Atkins
Growth Digital were amazing; they were very quick and so helpful. Heath was so great to work with and put together our website, very professional and highly recommended for anyone wanting to complete a website!
LA Accounts
Was a pleasure working with Heath to create a fantastic website. He was very helpful and prompt in answering any questions that we had. We can’t recommend Growth Digital enough.
Karin McInerney
The Growth Digital team did a fantastic job fixing up my website and were great to work with – endlessly patient and accommodating. I’m very happy with the end-result. Highly recommended!
Klara Truden
Working with Growth Digital on our new website was an incredibly smooth and positive experience. The entire process was clearly explained, well-organized, and professionally guided from start to finish. The end result is excellent — we’re truly proud of our new site. The team was professional, courteous, and a pleasure to work with. A special thank you to Heath for his patience and support throughout the project. I can wholeheartedly recommend Growth Digital and would not hesitate to work with them again in the future.
Bunarong Aquarium
Growth Digital is very professional and exceeded my expectations for an updated website. Great communication with Heath through out the process and was completed in said time frame. Can highly recommend.
Peter M
Very happy, they kept in good contact with me throughout, were well priced and provided exactly what I was after. Well done Growth Digital.
Travis Mcnaught
I’d definitely recommend this company for building a website and SEO. I had dealings with Jignesh & Heath and our company couldn’t be happier with the design and layout of our website. They made the process extremely easy and smooth, with explaining and answering questions that we had throughout the process. Heath was great to deal with and always quick with his work and with prompt response to my questions.
Dealivered
We recently worked with Growth Digital to set up our website and were extremely pleased with the entire experience. From the initial consultation to the final launch, Heath was professional, knowledgeable, and incredibly supportive. He took the time to understand our needs and ensured everything was running smoothly before going live.
YL
Big thank you to Heath and Jignesh! They were able to cater to my needs and freshen up my shopify store. From start to finish they were very transparent, knowledgeable and also competitive with pricing. Would definitely recommend them to anyone.
Kwong Keet Chan
This team is fantastic from first encounter to finished project. It was a pleasure to deal with Jignesh and Heath in the whole process. They were friendly, professional, patience and get things done promptly and to-the-point. We got our e-commerce store moved from Ecwid to Shopify and nothing is too big or too small to enquire or explore. More than satisfied with the result.
Lea Simmonds
Was very happy with Heaths service and setting up our Website.
Tendai Makanyanga
It was an excellent experience working with Growth Digital. Jignesh, Heath and the team were responsive to our needs setting up our business website, Tutum Mental Health. They were great teachers along the way as well. We would highly recommend this company.
Dave Sullivan
Jignesh and Heath provide an excellent service. My new website professionally reflects my product. One of my core requirements was the website needed to be easy to navigate and understand. My expectations were exceeded. All of my requests were promptly responded to and communicated back to me. I am not all that Tech savvy however, I was respected, and time was taken to explain some of the more complex issues with me. They are patient.
Leathercare Melbourne
Huge thanks to Growth Digital for an awesome website and SEO work! The team was super easy to work with, and the results speak for themselves — our site looks great, and we’re getting way more traffic. Highly recommend!
Antoinette Braybrook
Very thorough, responsive and supportive. I am new to Shopify and learning a lot from Heath. Thank you.
Karen Wykes
I’m thrilled with my new website from Growth Digital! It’s professional, easy to navigate, and loads quickly. The customer service was outstanding — every request was met with patience and efficiency. I highly recommend Growth Digital for website development!
Ioanna Panou
Growth digital has exceeded my expectations. I am very happy with my ecommerce website. Heath has always been very professional and I feel that it is a company that I can rely on for ongoing support.
Numbers
Real results. Real growth.
Behind every number is a successful partnership, measurable results and years of digital marketing expertise.
$580M+
Revenue Generated
Tracked across client stores and campaigns.
55,000+
Sales Generated
Orders driven through ecommerce builds and ads.
15,500+
Leads Generated
Qualified enquiries delivered to client inboxes.
$150M+
Ads Spend
Managed across Google, Meta and more.
250+
Clients Engaged
From sole traders to national brands.
20+
Team Members
Australian-led, with global specialists.
18+
Years of Experience
Senior people on every project.
10+
Years of Business
And still growing every year.
Work
Real work, real businesses.
Evo Tile & Stone
Shopify store with a built-in box and square-metre tile calculator
WooCommerce to Shopify migration, redesign and conversion work for Evo Tile & Stone, with a calculator that turns square metres into boxes on tile product pages.
Joondalup Foot Clinic
Website content, AI SEO, Google Business Profile and Google Ads for a local podiatry clinic.
Wellcare Physio
A WordPress website plus Google Ads, Meta Ads, SEO, AI SEO and Google Business Profile support for a physio clinic.
Wallaby Storage
230 leads at approximately A$22 per lead
Google Ads, Meta Ads, landing pages and lead automation for Wallaby Storage, with reported results of 230 leads at approximately A$22 per lead.
Westpac
Gift card and flower requests automated end to end
A confidential n8n workflow for Westpac that takes gift card and flower requests from submission through approval, fulfilment and delivery notification.
BigPurplePhone
Shopify store redesigned around trust and conversion
A Shopify homepage and product page redesign for BigPurplePhone, built around clearer product education, stronger trust signals and a more conversion-focused buying journey.
Ready to grow your clinic?
Send us your current site and tell us what you’d like more of. We’ll come back with a plan — no jargon, no pressure.
FAQ
Questions, answered.
Our current website names injectable brands. Is that a problem?
Potentially, yes — prescription-only medicines can’t be advertised to the public in Australia, and that includes naming them. It’s extremely common on clinic sites, usually because whoever built it didn’t know. We’d restructure around concerns and consultations instead, though your own compliance advice should confirm what needs to change.
Will removing brand names hurt our search traffic?
Less than you’d expect, because concern-based and outcome-based searches are substantial in their own right and far less contested. You also stop competing head-on with every other clinic bidding the same restricted terms. The traffic composition shifts rather than simply shrinking.
Can you run social ads for a cosmetic clinic?
Yes, with care. Beyond Australian advertising law, the platforms apply their own policies to health and beauty content, and before-and-after imagery in particular is frequently rejected. Creative needs building with both sets of constraints in mind from the outset rather than being fixed after rejection.
Should we take deposits for consultations?
Usually worth it. Cosmetic consultations attract a higher no-show rate than most healthcare appointments, and a modest refundable deposit at booking reduces it considerably while filtering for genuine intent. We build that into the booking flow rather than leaving it as a phone conversation.
Do you work with multi-location clinic groups?
Yes, with each location ranking in its own suburb while one store and one client database sit behind them. See also our Shopify development page for the retail side, or the wider healthcare overview.