What’s included
Every part of a Meta Ads account, covered.
Facebook and Instagram, prospecting and retargeting, creative and reporting — run as one connected account, not a set of disconnected campaigns competing for the same budget.
01
Facebook & Instagram Ads
Reach the right audience across Meta’s two biggest platforms from one connected campaign.
Whether it’s Feed, Stories or Reels, every placement is set up to work together instead of competing for the same budget.
Placements
- Facebook Feed
- Instagram Feed
- Stories
- Reels
Setup
- Campaign structure
- Pixel & Conversions API
- Audience targeting
- Budget strategy
02
Retargeting & Remarketing
Bring back the people who’ve already shown interest but didn’t buy.
Most first-time visitors aren’t ready to buy on click one — retargeting keeps your brand in front of them until they are.
Campaigns
- Website retargeting
- Cart abandonment
- Engagement retargeting
- Video view retargeting
Audiences
- Custom audiences
- Lookalike audiences
- Customer list matching
- Dynamic product ads
03
Creative & Copywriting
Ads people actually stop scrolling for, designed and written in-house.
Meta rewards creative that earns attention in the first second — we design and write it to do exactly that, then test what actually works.
Creative
- Static ads
- Video ads
- Carousel ads
- UGC-style creative
Testing
- A/B testing
- Hook testing
- Ad copywriting
- Creative refresh cycles
04
Reporting & Optimisation
Know exactly what your ad spend is producing, in plain language.
We track cost per result and return on ad spend properly, then shift budget toward whichever campaign is actually converting.
Tracking
- Conversions API
- Pixel setup
- Attribution reporting
- Cost per result
Optimisation
- Budget reallocation
- Audience refresh
- Bid strategy
- Monthly reporting
Clients
Trusted by businesses across Australia.
Meta
Shopify
Microsoft
Klaviyo
TikTok
WordPress
WooCommerce
Google Ads
Google Analytics
ChatGPT
Our process
How we run your Meta Ads account.
Account & Pixel Audit
We check your Pixel, Conversions API and past campaign data first — a broken pixel makes every other decision on this list unreliable.
- Pixel audit
- Conversions API check
- Past performance review
Audience Strategy
We map the right mix of custom audiences, lookalikes and interest targeting to your actual customer, not a generic demographic.
- Custom audiences
- Lookalike audiences
- Interest research
Creative & Copy
We design and write the ads themselves — static, video and carousel creative built to earn the stop, not just the impression.
- Ad creative
- Ad copywriting
- Hook testing
Launch & Bid Strategy
Campaigns go live with a bid strategy matched to your actual goal — leads, purchases or return on ad spend.
- Bid strategy setup
- Campaign launch
- QA & testing
Retargeting Setup
Every campaign gets a retargeting layer running underneath it from day one, not bolted on after the obvious wins are gone.
- Website retargeting
- Cart abandonment
- Dynamic ads
Report & Scale
Monthly reporting in plain English, then budget shifted toward whichever audience and creative is actually converting.
- Monthly reporting
- Budget reallocation
- Ongoing optimisation
Growth Digital
Digital agency, based in Australia
Most Meta Ads accounts we take over have been running the same three creatives for months with no retargeting layer underneath them. Tell us your monthly spend and what a good result looks like, and we’ll tell you honestly whether your account is actually working.
Who we help
Built for every business. Proven across every industry.
Every business is different, but every business needs the right digital foundation to grow. Whether you’re launching a startup, scaling a growing business or leading a national enterprise, we tailor every solution to your goals, industry and stage of growth.
By business type
By industry
- Healthcare & Medical
- Finance & Banking
- Education & E-learning
- Real Estate
- Retail & E-commerce
- Professional Services
- Technology & Software
- Fashion & Apparel
- Agriculture
- Government Organisation
- Hospitality & Tourism
- Automotive & Car Care
- Construction & Builder
- Manufacturing
- Transport & Logistics
- Legal Services
- Fitness & Wellness
- Rental & Hire
- Entertainment & Media
- Non-Profit & Charities
Why Growth Digital
More than a digital agency. Your growth partner.
We’re more than a digital agency. We become an extension of your team—bringing strategy, design, development, marketing and AI together to solve problems, unlock opportunities and drive measurable business growth.
01
Results Before Everything
Every decision we make is guided by outcomes, not opinions. From websites and digital marketing to AI automation, we focus on the metrics that matter—qualified leads, conversions, revenue and long-term business growth.
“If you can’t measure it, you can’t improve it.”
02
Faster Execution. Smarter Delivery.
Traditional agencies lose momentum in meetings, approvals and internal processes. We keep communication focused, decisions fast and projects moving—so more time is spent delivering results, not discussing them.
“Ideas are easy. Execution is everything.”
03
AI Built In, Not Bolted On.
AI isn’t an extra service—it’s part of how we work. We use AI and automation to streamline workflows, accelerate delivery and help your business operate more efficiently as it grows.
“The best way to predict the future is to invent it.”
04
Different by Design.
Growth Digital was built to challenge the traditional agency model. No expensive offices. No unnecessary overheads. No sales-driven culture. Just an Australian-led team supported by experienced global specialists, delivering premium digital solutions with better value, faster turnaround and greater flexibility.
“The significant problems we face cannot be solved at the same level of thinking that created them.”
05
Your Long-Term Growth Partner
We’re here for more than a single project. As your business evolves, we continue to optimise, improve and support your digital ecosystem—helping you adapt, scale and grow with confidence.
“Success is the sum of small efforts, repeated day in and day out.”
Why us for Meta Ads
Built to earn the stop, not just the scroll.
In-house creative, not templates
Every ad is designed and written specifically for your brand and audience — no recycled templates or stock-photo carousels that blend straight into the feed.
Retargeting built in from day one
Most accounts we take over never had a proper retargeting layer running — we build it in from the start, not as an afterthought once the obvious wins are gone.
Reviews
What our clients say on Google.
Excellent
4.9
Urszula Kelly
We’re really happy with Growth Digital. They built our new website and now take care of our SEO. The team was great to work with — professional, responsive, and easy to communicate with. The website looks clean, modern, and represents us perfectly.
Calamvale Medicine
We started Google Ads with Growth Digital for our pharmacy, and it’s made a real difference. More people are finding us online, and the ads actually bring in local customers. Very happy with their work.
Georgia Smith
They helped me build and customise my Shopify website exactly the way I wanted it. I had plenty of requests and lots of back and forth along the way, and they were always so patient, responsive, and accommodating. The end result is even better than I imagined.
Werner Obermeier
I signed up with Growth Digital to replace my website with a new design after about 20 years of mixed experiences with other IT companies. Jignesh and Heath exceeded all of my expectations and I am extremely happy with the outcome and their timely responses to all issues.
David Finnimore
The team at Growth Digital went above and beyond to deliver our project on-time and on-budget under testing circumstances including pushing through non-working hours. The results speak for themselves but the effort and energy put into our project was more than expected.
Bessette Bridal
My brand required a completely new website which had many moving parts. Jignesh, Heath and their team are calm, diligent, and prompt to assist. Nothing was ever a problem — very happy with how the new site has come together.
Maylene Slater-Burns
We are a First Peoples company and required a lot of time to facilitate community consultations. This company has been so supportive and patient and accommodating; we cannot brag up about them enough.
Sandy Prasad
I have used Growth Digital to set up my medical clinic. Heath has been the main IT specialist. He has been exceptional. Extremely talented. Very efficient and very high quality service.
Alison C
They took my idea and put it into a website that I am proud to go live on. They have been a great source of support during this time and I will continue to utilise their services further as my company grows. Highly recommend.
Jane Dunning
I recently worked with Growth Digital to create the new website for my business, Best in Show Photography, and I couldn’t be happier with the results. As a fine art photography company focused on the deep emotional bond between people and their dogs, it was incredibly important to me that the website felt warm, inviting, and premium. Growth Digital delivered exactly that. They beautifully showcased my portfolio, creating a clean, elegant layout that allows the images and stories to truly shine. Beyond the stunning design, the website is highly functional, easy to navigate, and perfectly set up for clients looking to invest in lifelong family portraits. The communication throughout the project was seamless, and their attention to detail made the entire process stress-free. If you are looking for a digital agency that listens, understands your brand identity, and delivers a high-quality product, I highly recommend Growth Digital!
Courtney Atkins
Growth Digital were amazing; they were very quick and so helpful. Heath was so great to work with and put together our website, very professional and highly recommended for anyone wanting to complete a website!
LA Accounts
Was a pleasure working with Heath to create a fantastic website. He was very helpful and prompt in answering any questions that we had. We can’t recommend Growth Digital enough.
Karin McInerney
The Growth Digital team did a fantastic job fixing up my website and were great to work with – endlessly patient and accommodating. I’m very happy with the end-result. Highly recommended!
Klara Truden
Working with Growth Digital on our new website was an incredibly smooth and positive experience. The entire process was clearly explained, well-organized, and professionally guided from start to finish. The end result is excellent — we’re truly proud of our new site. The team was professional, courteous, and a pleasure to work with. A special thank you to Heath for his patience and support throughout the project. I can wholeheartedly recommend Growth Digital and would not hesitate to work with them again in the future.
Bunarong Aquarium
Growth Digital is very professional and exceeded my expectations for an updated website. Great communication with Heath through out the process and was completed in said time frame. Can highly recommend.
Peter M
Very happy, they kept in good contact with me throughout, were well priced and provided exactly what I was after. Well done Growth Digital.
Travis Mcnaught
I’d definitely recommend this company for building a website and SEO. I had dealings with Jignesh & Heath and our company couldn’t be happier with the design and layout of our website. They made the process extremely easy and smooth, with explaining and answering questions that we had throughout the process. Heath was great to deal with and always quick with his work and with prompt response to my questions.
Dealivered
We recently worked with Growth Digital to set up our website and were extremely pleased with the entire experience. From the initial consultation to the final launch, Heath was professional, knowledgeable, and incredibly supportive. He took the time to understand our needs and ensured everything was running smoothly before going live.
YL
Big thank you to Heath and Jignesh! They were able to cater to my needs and freshen up my shopify store. From start to finish they were very transparent, knowledgeable and also competitive with pricing. Would definitely recommend them to anyone.
Kwong Keet Chan
This team is fantastic from first encounter to finished project. It was a pleasure to deal with Jignesh and Heath in the whole process. They were friendly, professional, patience and get things done promptly and to-the-point. We got our e-commerce store moved from Ecwid to Shopify and nothing is too big or too small to enquire or explore. More than satisfied with the result.
Lea Simmonds
Was very happy with Heaths service and setting up our Website.
Tendai Makanyanga
It was an excellent experience working with Growth Digital. Jignesh, Heath and the team were responsive to our needs setting up our business website, Tutum Mental Health. They were great teachers along the way as well. We would highly recommend this company.
Dave Sullivan
Jignesh and Heath provide an excellent service. My new website professionally reflects my product. One of my core requirements was the website needed to be easy to navigate and understand. My expectations were exceeded. All of my requests were promptly responded to and communicated back to me. I am not all that Tech savvy however, I was respected, and time was taken to explain some of the more complex issues with me. They are patient.
Leathercare Melbourne
Huge thanks to Growth Digital for an awesome website and SEO work! The team was super easy to work with, and the results speak for themselves — our site looks great, and we’re getting way more traffic. Highly recommend!
Antoinette Braybrook
Very thorough, responsive and supportive. I am new to Shopify and learning a lot from Heath. Thank you.
Karen Wykes
I’m thrilled with my new website from Growth Digital! It’s professional, easy to navigate, and loads quickly. The customer service was outstanding — every request was met with patience and efficiency. I highly recommend Growth Digital for website development!
Ioanna Panou
Growth digital has exceeded my expectations. I am very happy with my ecommerce website. Heath has always been very professional and I feel that it is a company that I can rely on for ongoing support.
Numbers
Real results. Real growth.
Behind every number is a successful partnership, measurable results and years of digital marketing expertise.
$580M+
Revenue Generated
Tracked across client stores and campaigns.
55,000+
Sales Generated
Orders driven through ecommerce builds and ads.
15,500+
Leads Generated
Qualified enquiries delivered to client inboxes.
$150M+
Ads Spend
Managed across Google, Meta and more.
250+
Clients Engaged
From sole traders to national brands.
20+
Team Members
Australian-led, with global specialists.
18+
Years of Experience
Senior people on every project.
10+
Years of Business
And still growing every year.
Where we work
Different cities, different feeds.
Melbourne
Melbourne’s fashion, hospitality and lifestyle brands compete in one of the most visually crowded feeds in the country, so creative fatigue sets in faster here than almost anywhere else. Accounts need a genuine refresh cycle, not the same three ads run into the ground over a full quarter.
- Fashion & lifestyle creative
- Hospitality campaigns
- Creative refresh cycles
- High-competition strategy
- Reels-first creative
- Local audience targeting
Sydney
Sydney regularly carries the highest CPMs nationally for competitive categories like finance and real estate, and Sydney audiences tend to scroll past generic ad formats faster than most. Creative differentiation matters more here than in almost any other market — a template ad simply gets ignored.
- High-CPM category experience
- Creative differentiation
- Finance & real estate ads
- Ad-literate audience targeting
- Enterprise account management
- Multi-audience testing
Brisbane
Brisbane’s Meta Ads competition is still lighter than the southern capitals, which means broad prospecting campaigns can hold up longer here before needing a heavy retargeting layer to stay profitable. It’s a genuinely good market for testing new audiences before scaling spend elsewhere.
- Broad prospecting strategy
- Lower-competition market
- Audience testing
- Growth-market campaigns
- New-business awareness
- Local creative
Perth
Trade and local-services businesses in Perth have historically under-used Meta compared to Google, which leaves genuine room for video and Reels-led awareness campaigns while competitors are still thinking in search terms. FIFO-worker audiences also behave differently to a typical metro feed, which changes how we schedule and target campaigns.
- Trade & local services ads
- Video & Reels awareness
- Underused-channel opportunity
- FIFO-worker targeting
- Regional ad scheduling
- Local brand-building
Adelaide
Adelaide typically runs lower CPMs than the eastern capitals, which makes it a genuinely cost-effective market for testing new creative and audiences before committing bigger budget elsewhere. Health, professional-services and hospitality brands make up a sizeable share of the accounts we run here.
- Lower-CPM testing market
- Budget-efficient creative trials
- Health & professional services
- Hospitality campaigns
- Local competition mapping
- Wine-region & tourism ads
Gold Coast
Tourism, hospitality and beauty businesses on the Gold Coast lean on exactly the kind of visual, lifestyle-driven content Meta rewards, with enquiry volume spiking hard around school holidays and major events. Campaigns here are built around that seasonal rhythm rather than a flat monthly spend.
- Tourism & hospitality creative
- Beauty & lifestyle campaigns
- Seasonal & event-driven ads
- Visual-first creative
- Interstate audience targeting
- Short-stay & accommodation ads
Canberra
Canberra’s corporate and government-adjacent audience is a smaller pool than the other capitals, and B2B decision-makers tend to skew toward other platforms — which means Meta campaigns here often work best as remarketing and brand-awareness support rather than cold prospecting. Search intent from cold audiences rarely converts as well as it does in more consumer-heavy markets.
- Remarketing-led strategy
- Brand-awareness support
- Smaller audience-pool targeting
- Corporate & consulting ads
- Cross-platform strategy
- Professional-services creative
Hobart
Hobart’s tourism, food and wine brands compete in a genuinely less crowded feed than the mainland capitals, which means creative can hold up longer here before fatigue sets in and CPMs tend to run lower too.
- Tourism & food-tourism creative
- Wine & produce campaigns
- Lower-CPM testing market
- Statewide Tasmania reach
- Seasonal & event-driven ads
- Interstate audience targeting
Ready to turn scrollers into customers?
Send us your ad account — or just your budget and your goal — and we’ll show you where it’s leaking. No cost, no obligation.
Meta Ads management, done properly
Meta Ads can put your business in front of exactly the right audience while they’re scrolling, or quietly burn a budget on creative nobody stops for. The difference usually comes down to tracking, targeting and how often the creative actually gets refreshed — which is where a dedicated Meta Ads agency in Australia earns its fee.
Running Meta Ads alongside Google Ads covers both search and social intent — see our Google Ads management page if search is part of the mix too.
We manage Meta Ads for businesses across Melbourne, Sydney, Brisbane, Perth, Adelaide, the Gold Coast, Canberra and Hobart — creative fatigue and CPMs shift from city to city, from crowded feeds in Melbourne’s fashion scene to lower-CPM testing markets like Hobart.
Read more
What does a Meta Ads agency actually do?
Beyond setting campaigns live, most of the work is ongoing: watching for creative fatigue before performance drops, refreshing ad copy and visuals, adjusting audiences as they saturate, and keeping the Pixel and Conversions API sending Meta accurate data. Accounts left untouched tend to plateau within a few weeks as the same creative gets shown to the same people too many times.
Facebook vs Instagram — where should my budget go?
They’re managed as one Meta Ads account, not two separate decisions — the same campaign can run across both platforms and let Meta’s delivery system find where your audience actually responds. That said, visually-led brands (fashion, hospitality, beauty) tend to see stronger engagement on Instagram, while Facebook still performs well for older demographics and community-driven categories. We test placements rather than assuming one platform automatically wins.
What does Meta Ads management cost in Australia?
Same two numbers as any paid channel: your ad spend (what you pay Meta) and your management fee (what you pay your agency). Ad spend depends on your industry’s cost-per-result and how much volume you’re chasing — a local service business and a national ecommerce brand aren’t comparable. Management fees are usually a flat monthly rate or a percentage of spend, laid out clearly before anything goes live.
Getting the Pixel and Conversions API right first
iOS privacy changes mean the Pixel alone often misses a meaningful share of conversions — the Conversions API sends that data server-side instead, giving Meta’s algorithm a fuller picture to optimise against. Before we spend a dollar, we confirm both are firing correctly and tracking the actions that actually matter to your business, not just page views.
FAQ
Questions, answered.
How much should I budget for Meta Ads?
It depends heavily on your industry and objective — a lead-gen campaign for a local service business costs very differently to an ecommerce brand chasing purchases at scale. We look at your category’s likely cost-per-result and work backwards from the number of leads or sales you actually need, then tell you honestly whether that’s realistic on your budget before you spend a dollar.
How long before Meta Ads starts producing results?
Campaigns can generate clicks and engagement from day one, but Meta’s delivery algorithm typically needs about a week and roughly 50 conversions per ad set to exit the learning phase and start optimising properly. Judging performance in the first few days usually means judging it before the algorithm has actually learned anything.
Do you handle both Facebook and Instagram?
Yes — both platforms are part of the standard account, managed as one connected campaign rather than two separate budgets. We test placements to find where your specific audience responds best, rather than assuming one platform automatically outperforms the other.
Can you take over an account someone else set up?
Regularly. We start with a full audit of the Pixel, Conversions API, audience overlap and past creative performance before touching anything live, then fix what’s holding it back rather than rebuilding from scratch unless the account genuinely needs it.
Is there a lock-in contract for Meta Ads management?
No. Your ad account stays under your own Meta Business Manager, not ours, and we work month to month. If it’s not working, you’re free to walk away with your account, audiences and creative history fully intact.
How do I know the ads are actually paying off?
Proper conversion tracking through the Pixel and Conversions API tied to real leads or sales, not just clicks or engagement. You’ll get a monthly report showing what each campaign and audience produced in plain language, so you can see cost per result without needing to decode Ads Manager yourself.
Do you only work with businesses in Melbourne, Sydney, Brisbane, Perth, Adelaide, the Gold Coast, Canberra and Hobart?
No — those are simply the cities where audience behaviour and CPMs differ enough to be worth calling out specifically. We manage Meta Ads accounts for businesses anywhere in Australia; the strategy is built around your actual customers, wherever they are.