AI SEO Services Australia
Be the answer AI recommends.
Google’s AI Overviews, ChatGPT and Perplexity are already answering the questions your customers used to type into a search bar. We optimise your site to be the source they cite — not the link that gets skipped.
What’s included
Everywhere people are asking, covered.
From Google’s AI Overviews to ChatGPT, Perplexity and Copilot — we make sure your business is structured, cited and trusted enough to be the answer, not just another result underneath it.
01
AI Overview Optimisation
Get pulled into Google’s AI-generated answers instead of buried below them.
AI Overviews pull answers from a handful of sources per query — we structure your content so it’s one of the few Google’s model actually trusts enough to quote.
Answer targeting
- Answer-first content structure
- Featured snippet optimisation
- Passage-level optimisation
- Query intent mapping
Technical signals
- FAQ & HowTo schema
- Entity markup
- Content freshness signals
- E-E-A-T signals
02
LLM & Chatbot Visibility
Get recommended by name when someone asks ChatGPT or Perplexity for a business like yours.
These tools don’t rank pages the way Google does — they synthesise an answer from whatever they trust most, so being clearly defined and consistently mentioned matters more than being clicked on.
Platforms
- ChatGPT search
- Perplexity
- Microsoft Copilot
- Google Gemini
Optimisation
- Brand entity clarity
- Citation-worthy content
- Third-party mention building
- llms.txt configuration
03
Content Structuring for AI
Rewrite what you already have so AI systems can actually parse and quote it.
Most sites are written for a reader scrolling a page, not a model looking for a clean, quotable answer — we restructure the content itself, not just the metadata around it.
Content format
- Answer-first paragraphs
- Clear Q&A structure
- Definitive statements
- Comparison tables
Depth & clarity
- Topical authority
- Original data & insights
- Plain-language explanations
- Source citations
04
AI Search Monitoring
Know exactly how often you’re showing up in AI-generated answers, not just guess.
There’s no rank tracker for AI answers the way there is for Google’s blue links — we run the prompts ourselves, on a schedule, and show you exactly where you appear and where you don’t.
Tracking
- AI Overview appearance tracking
- ChatGPT & Perplexity citation tracking
- Share-of-voice reporting
- Competitor AI visibility
Reporting
- Monthly visibility reports
- AI referral traffic tracking
- Prompt-level tracking
- Accuracy & sentiment monitoring
Clients
Trusted by businesses across Australia.
Meta
Shopify
Microsoft
Klaviyo
TikTok
WordPress
WooCommerce
Google Ads
Google Analytics
ChatGPT
Our process
How we get you cited by AI.
AI Visibility Audit
We run the real prompts your customers would type into ChatGPT, Perplexity and Google, and record exactly who’s getting cited today — you, or your competitors.
- Prompt research
- Current citation audit
- Competitor AI visibility
Technical & Schema Foundations
Structured data and clean crawl access for AI bots so the systems reading your site actually understand what it’s about.
- Schema markup
- AI bot crawl access
- llms.txt setup
Content Restructuring
We rewrite key pages into the answer-first, clearly-defined format AI systems actually pull quotes from.
- Answer-first rewrites
- FAQ & HowTo content
- Topical authority
Authority & Citation Building
We earn the third-party mentions and consistent entity signals that AI systems lean on when deciding who to trust.
- Digital PR
- Third-party citations
- Entity consistency
AI Platform Monitoring
Ongoing tracking of your actual appearances across AI Overviews, ChatGPT and Perplexity — not a proxy metric standing in for the real thing.
- Citation tracking
- Share-of-voice
- Prompt monitoring
Track, Report & Improve
Every month we show you what changed, what got cited, and what we’re adjusting next — tied back to real traffic and leads, not vanity mentions.
- Rank tracking
- Monthly reporting
- Ongoing optimisation
Growth Digital
Digital agency, based in Australia
Most businesses have no idea whether ChatGPT or Google’s AI Overviews are recommending them — or quietly sending that traffic to a competitor instead. Tell us the questions your customers ask before they buy, and we’ll show you honestly who AI is actually recommending right now.
Who we help
Built for every business. Proven across every industry.
Every business is different, but every business needs the right digital foundation to grow. Whether you’re launching a startup, scaling a growing business or leading a national enterprise, we tailor every solution to your goals, industry and stage of growth.
By business type
By industry
- Healthcare & Medical
- Finance & Banking
- Education & E-learning
- Real Estate
- Retail & E-commerce
- Professional Services
- Technology & Software
- Fashion & Apparel
- Agriculture
- Government Organisation
- Hospitality & Tourism
- Automotive & Car Care
- Construction & Builder
- Manufacturing
- Transport & Logistics
- Legal Services
- Fitness & Wellness
- Rental & Hire
- Entertainment & Media
- Non-Profit & Charities
Why Growth Digital
More than a digital agency. Your growth partner.
We’re more than a digital agency. We become an extension of your team—bringing strategy, design, development, marketing and AI together to solve problems, unlock opportunities and drive measurable business growth.
01
Results Before Everything
Every decision we make is guided by outcomes, not opinions. From websites and digital marketing to AI automation, we focus on the metrics that matter—qualified leads, conversions, revenue and long-term business growth.
“If you can’t measure it, you can’t improve it.”
02
Faster Execution. Smarter Delivery.
Traditional agencies lose momentum in meetings, approvals and internal processes. We keep communication focused, decisions fast and projects moving—so more time is spent delivering results, not discussing them.
“Ideas are easy. Execution is everything.”
03
AI Built In, Not Bolted On.
AI isn’t an extra service—it’s part of how we work. We use AI and automation to streamline workflows, accelerate delivery and help your business operate more efficiently as it grows.
“The best way to predict the future is to invent it.”
04
Different by Design.
Growth Digital was built to challenge the traditional agency model. No expensive offices. No unnecessary overheads. No sales-driven culture. Just an Australian-led team supported by experienced global specialists, delivering premium digital solutions with better value, faster turnaround and greater flexibility.
“The significant problems we face cannot be solved at the same level of thinking that created them.”
05
Your Long-Term Growth Partner
We’re here for more than a single project. As your business evolves, we continue to optimise, improve and support your digital ecosystem—helping you adapt, scale and grow with confidence.
“Success is the sum of small efforts, repeated day in and day out.”
Why us for AI SEO
Built for search as it actually works now.
Ahead of the curve, not chasing it
AI search is still new enough that most agencies are bolting it onto existing SEO packages without really understanding how AI Overviews or ChatGPT actually choose a source. We’ve been testing and tracking this since AI Overviews first rolled out in Australia.
Built on real SEO fundamentals
AI SEO isn’t a shortcut around technical SEO and content quality — it’s built on top of them. We don’t sell it as a replacement for the fundamentals, because the sites AI trusts most are usually the ones that were already doing SEO properly.
Reviews
What our clients say on Google.
Excellent
4.9
Urszula Kelly
We’re really happy with Growth Digital. They built our new website and now take care of our SEO. The team was great to work with — professional, responsive, and easy to communicate with. The website looks clean, modern, and represents us perfectly.
Calamvale Medicine
We started Google Ads with Growth Digital for our pharmacy, and it’s made a real difference. More people are finding us online, and the ads actually bring in local customers. Very happy with their work.
Georgia Smith
They helped me build and customise my Shopify website exactly the way I wanted it. I had plenty of requests and lots of back and forth along the way, and they were always so patient, responsive, and accommodating. The end result is even better than I imagined.
Werner Obermeier
I signed up with Growth Digital to replace my website with a new design after about 20 years of mixed experiences with other IT companies. Jignesh and Heath exceeded all of my expectations and I am extremely happy with the outcome and their timely responses to all issues.
David Finnimore
The team at Growth Digital went above and beyond to deliver our project on-time and on-budget under testing circumstances including pushing through non-working hours. The results speak for themselves but the effort and energy put into our project was more than expected.
Bessette Bridal
My brand required a completely new website which had many moving parts. Jignesh, Heath and their team are calm, diligent, and prompt to assist. Nothing was ever a problem — very happy with how the new site has come together.
Maylene Slater-Burns
We are a First Peoples company and required a lot of time to facilitate community consultations. This company has been so supportive and patient and accommodating; we cannot brag up about them enough.
Sandy Prasad
I have used Growth Digital to set up my medical clinic. Heath has been the main IT specialist. He has been exceptional. Extremely talented. Very efficient and very high quality service.
Alison C
They took my idea and put it into a website that I am proud to go live on. They have been a great source of support during this time and I will continue to utilise their services further as my company grows. Highly recommend.
Jane Dunning
I recently worked with Growth Digital to create the new website for my business, Best in Show Photography, and I couldn’t be happier with the results. As a fine art photography company focused on the deep emotional bond between people and their dogs, it was incredibly important to me that the website felt warm, inviting, and premium. Growth Digital delivered exactly that. They beautifully showcased my portfolio, creating a clean, elegant layout that allows the images and stories to truly shine. Beyond the stunning design, the website is highly functional, easy to navigate, and perfectly set up for clients looking to invest in lifelong family portraits. The communication throughout the project was seamless, and their attention to detail made the entire process stress-free. If you are looking for a digital agency that listens, understands your brand identity, and delivers a high-quality product, I highly recommend Growth Digital!
Courtney Atkins
Growth Digital were amazing; they were very quick and so helpful. Heath was so great to work with and put together our website, very professional and highly recommended for anyone wanting to complete a website!
LA Accounts
Was a pleasure working with Heath to create a fantastic website. He was very helpful and prompt in answering any questions that we had. We can’t recommend Growth Digital enough.
Karin McInerney
The Growth Digital team did a fantastic job fixing up my website and were great to work with – endlessly patient and accommodating. I’m very happy with the end-result. Highly recommended!
Klara Truden
Working with Growth Digital on our new website was an incredibly smooth and positive experience. The entire process was clearly explained, well-organized, and professionally guided from start to finish. The end result is excellent — we’re truly proud of our new site. The team was professional, courteous, and a pleasure to work with. A special thank you to Heath for his patience and support throughout the project. I can wholeheartedly recommend Growth Digital and would not hesitate to work with them again in the future.
Bunarong Aquarium
Growth Digital is very professional and exceeded my expectations for an updated website. Great communication with Heath through out the process and was completed in said time frame. Can highly recommend.
Peter M
Very happy, they kept in good contact with me throughout, were well priced and provided exactly what I was after. Well done Growth Digital.
Travis Mcnaught
I’d definitely recommend this company for building a website and SEO. I had dealings with Jignesh & Heath and our company couldn’t be happier with the design and layout of our website. They made the process extremely easy and smooth, with explaining and answering questions that we had throughout the process. Heath was great to deal with and always quick with his work and with prompt response to my questions.
Dealivered
We recently worked with Growth Digital to set up our website and were extremely pleased with the entire experience. From the initial consultation to the final launch, Heath was professional, knowledgeable, and incredibly supportive. He took the time to understand our needs and ensured everything was running smoothly before going live.
YL
Big thank you to Heath and Jignesh! They were able to cater to my needs and freshen up my shopify store. From start to finish they were very transparent, knowledgeable and also competitive with pricing. Would definitely recommend them to anyone.
Kwong Keet Chan
This team is fantastic from first encounter to finished project. It was a pleasure to deal with Jignesh and Heath in the whole process. They were friendly, professional, patience and get things done promptly and to-the-point. We got our e-commerce store moved from Ecwid to Shopify and nothing is too big or too small to enquire or explore. More than satisfied with the result.
Lea Simmonds
Was very happy with Heaths service and setting up our Website.
Tendai Makanyanga
It was an excellent experience working with Growth Digital. Jignesh, Heath and the team were responsive to our needs setting up our business website, Tutum Mental Health. They were great teachers along the way as well. We would highly recommend this company.
Dave Sullivan
Jignesh and Heath provide an excellent service. My new website professionally reflects my product. One of my core requirements was the website needed to be easy to navigate and understand. My expectations were exceeded. All of my requests were promptly responded to and communicated back to me. I am not all that Tech savvy however, I was respected, and time was taken to explain some of the more complex issues with me. They are patient.
Leathercare Melbourne
Huge thanks to Growth Digital for an awesome website and SEO work! The team was super easy to work with, and the results speak for themselves — our site looks great, and we’re getting way more traffic. Highly recommend!
Antoinette Braybrook
Very thorough, responsive and supportive. I am new to Shopify and learning a lot from Heath. Thank you.
Karen Wykes
I’m thrilled with my new website from Growth Digital! It’s professional, easy to navigate, and loads quickly. The customer service was outstanding — every request was met with patience and efficiency. I highly recommend Growth Digital for website development!
Ioanna Panou
Growth digital has exceeded my expectations. I am very happy with my ecommerce website. Heath has always been very professional and I feel that it is a company that I can rely on for ongoing support.
Numbers
Real results. Real growth.
Behind every number is a successful partnership, measurable results and years of digital marketing expertise.
$580M+
Revenue Generated
Tracked across client stores and campaigns.
55,000+
Sales Generated
Orders driven through ecommerce builds and ads.
15,500+
Leads Generated
Qualified enquiries delivered to client inboxes.
$150M+
Ads Spend
Managed across Google, Meta and more.
250+
Clients Engaged
From sole traders to national brands.
20+
Team Members
Australian-led, with global specialists.
18+
Years of Experience
Senior people on every project.
10+
Years of Business
And still growing every year.
Where we work
Different cities, different research habits.
Melbourne
Melbourne has more near-identical competitors per category than almost any other Australian market, so AI systems lean hard on clear entity signals to work out who’s actually who. Comparison-style content performs unusually well here, since that’s exactly the format AI Overviews tend to summarise first.
- Entity disambiguation
- Comparison content
- Retail & services AI SEO
- Review-signal building
- Competitor AI tracking
- High-competition strategy
Sydney
Sydney’s finance, legal and professional-services buyers do a lot of quiet research in ChatGPT and Perplexity before ever contacting a shortlist, which means being cited as a trustworthy source matters well before the enquiry stage. It’s also the market where competitors are furthest along on this, so the gap closes fast once you start.
- Finance & legal AI SEO
- B2B research-phase visibility
- Authority & citation building
- Enterprise entity clarity
- Competitor gap analysis
- Long-term strategy
Brisbane
Very few Brisbane businesses have restructured their content for AI search yet, which makes it one of the easier markets to become the default cited source in right now. That window closes as more competitors catch on, so it’s a genuine first-mover advantage while it lasts.
- First-mover AI SEO
- Growth-market visibility
- Content restructuring
- Technical foundations
- Local business AI SEO
- Early citation building
Perth
Trade and mining-services queries are often technical and niche enough that AI systems genuinely struggle to disambiguate who does what — clear, specific entity and service markup decides whether you’re even considered. Generic “we do everything” copy tends to get skipped over entirely in favour of a competitor who defined themselves more precisely.
- Technical service disambiguation
- Trade & resources AI SEO
- Entity & schema clarity
- Service-area precision
- Niche keyword targeting
- B2B citation building
Adelaide
Adelaide already sees a lot of its generic search volume answered directly inside AI Overviews without a click, so a strategy built purely around ranking for traffic under-delivers here more than most cities. Being the cited source matters even when nobody ever visits the site.
- Zero-click search strategy
- Professional services AI SEO
- Health sector visibility
- Brand-recall building
- Citation tracking
- Content strategy
Gold Coast
Travel and property research has shifted hard toward conversational AI tools, with people asking for shortlists and comparisons rather than typing a search term. Being the operator an AI assistant actually names, especially in the run-up to school holidays and peak booking windows, is quickly becoming as valuable as ranking on the map.
- Tourism & property AI SEO
- Conversational travel research
- Seasonal content strategy
- Comparison & shortlist content
- Interstate search intent
- Event-driven content
Canberra
Corporate and government-adjacent buyers in Canberra run long research cycles and increasingly start them in ChatGPT or Perplexity rather than a search engine, working through several rounds of questions before a shortlist forms. Trust and authority signals carry more weight here than anywhere else on this list, because the AI is effectively doing the first round of vendor screening.
- B2B AI research visibility
- Corporate & consulting AI SEO
- Trust & authority signals
- Long-form authoritative content
- Vendor-screening optimisation
- Specialist entity building
Hobart
Very few Hobart businesses have restructured content for AI search yet, which makes it one of the easiest markets in the country to become the default cited source right now, particularly for tourism, food-export and wine queries where provenance and place matter to the answer.
- First-mover AI SEO
- Tourism & food-export visibility
- Provenance-led entity signals
- Statewide Tasmania AI SEO
- Early citation building
- Low-competition market
Ready to be the answer AI recommends?
Send us your website and the questions your customers actually ask, and we’ll show you exactly where AI search is sending your traffic instead — no cost, no obligation.
AI SEO, done properly
AI SEO — sometimes called generative engine optimisation — is the practice of making sure your business is visible, accurately represented and cited inside AI-generated answers, not just ranked in a traditional list of blue links. It’s still an early, fast-moving discipline, which means the businesses investing properly in it now have a real window before it becomes standard practice.
AI SEO builds on top of traditional SEO services — if your technical and content foundations still need work, that’s usually the better place to start first.
We run AI SEO for businesses across Melbourne, Sydney, Brisbane, Perth, Adelaide, the Gold Coast, Canberra and Hobart — the opportunity differs sharply from city to city, from genuine first-mover advantage in Brisbane and Hobart to closing the gap fast in Sydney’s already-competitive AI search landscape.
Read more
How is AI SEO different from traditional SEO?
Traditional SEO optimises for a ranked list of links a person scrolls through and clicks. AI SEO optimises for a single synthesised answer a model generates from a small handful of trusted sources — there’s no scrolling past position one to find you. The two disciplines share a technical foundation (crawlability, schema, site structure) but the content itself needs to be restructured for extraction and citation, not just readability.
How do you actually get cited in Google AI Overviews or ChatGPT?
By making your content genuinely easy for a model to extract and trust: clear, answer-first structure, accurate schema markup, consistent entity information across the web, and enough third-party mentions that the model has reason to treat your site as a credible source rather than just one option among many. There’s no submission form or paid placement — it comes down to how well-structured and well-cited your content already is.
Does traditional SEO still matter if AI SEO is the future?
Yes — AI systems still rely heavily on the same crawl, index and authority signals traditional SEO has always been built on. A technically weak, thin-content site won’t get cited by AI Overviews any more than it would rank on Google. AI SEO adds a layer on top of solid technical and content SEO; it doesn’t replace the need for it.
What does AI SEO cost in Australia?
Like traditional SEO, it’s typically run as an ongoing monthly engagement rather than a fixed one-off project, since visibility needs monitoring and adjusting as AI platforms change how they select sources. Cost depends on how much of your existing content needs restructuring and how competitive your industry is for AI citations — we’ll scope it against your actual site rather than quote a number blind.
FAQ
Questions, answered.
What exactly is AI SEO?
AI SEO is the practice of optimising your website and content so AI-powered search tools — Google’s AI Overviews, ChatGPT, Perplexity, Microsoft Copilot — cite or recommend your business when someone asks a relevant question. It covers technical signals like schema and crawl access, content structure that’s easy for a model to quote, and the third-party mentions that build the trust these systems rely on.
How do I know if I’m already showing up in AI Overviews or ChatGPT?
Most business owners genuinely don’t know, because there’s no dashboard for it the way there is for Google rankings. Part of our audit process is running the actual questions your customers would ask through each platform and recording who gets mentioned — you’ll see exactly where you stand before any work starts, including whether a competitor is currently getting recommended instead.
Can you guarantee we’ll be cited by ChatGPT or AI Overviews?
No, and that’s true of any legitimate agency — nobody outside Google, OpenAI or Perplexity controls exactly which sources their models choose to cite for a given query. What we commit to is the work that measurably improves your odds: technical foundations, content restructured for extraction, and the authority signals these systems weigh most heavily, tracked and reported honestly every month.
How long does AI SEO take to show results?
Technical fixes and content restructuring can start showing up in AI answers within weeks, faster than typical organic ranking timelines, since these models re-crawl and re-generate answers more frequently than Google re-ranks a page. Building the deeper authority and citation signals that make results stick usually takes a few months, similar to traditional SEO.
Do I still need traditional SEO if I invest in AI SEO?
Yes. AI SEO builds on the same technical and content foundations traditional SEO already requires — it’s not a separate channel you can run instead of proper SEO. Most of our AI SEO work actually starts by shoring up gaps in the underlying SEO first, since a technically weak site won’t get cited regardless of how well the content itself is written.
What’s llms.txt and do I actually need one?
It’s an emerging standard — similar in spirit to robots.txt — that gives AI crawlers a clean, structured summary of what your site is and does. Support for it is still inconsistent across platforms, so it’s not a silver bullet on its own, but it’s a low-effort addition we include as part of the technical foundations since it costs little to set up correctly.
Do you only work with businesses in Melbourne, Sydney, Brisbane, Perth, Adelaide, the Gold Coast, Canberra and Hobart?
No — those are simply the cities where local search competition and AI research habits differ enough to be worth calling out specifically. We run AI SEO for businesses anywhere in Australia; the strategy is built around your actual customers and how they’re already searching, wherever they are.