CRM & Sales Automation Australia
No lead falls through the cracks again.
Leads that sit unanswered go cold. We automate follow-ups, routing and reminders so your sales team spends time closing, not chasing.
What’s included
Every part of the pipeline, automated.
Routing, follow-up, scoring and CRM setup — run as one connected system, built around speed to lead and how your sales team actually works.
01
Lead Routing & Assignment
Every lead gets to the right person instantly, not sitting in a shared inbox waiting to be noticed.
We automate lead routing so the right salesperson is notified the moment a lead comes in, based on rules that make sense for your team.
Routing
- Lead routing rules
- Territory assignment
- Round-robin distribution
- Priority flagging
Notification
- Instant notifications
- Slack/email alerts
- Mobile alerts
- Escalation on no response
02
Pipeline & Follow-Up Automation
Automated follow-up sequences so a lead never goes cold just because someone forgot to call back.
We build follow-up sequences that trigger automatically based on where a lead sits in your pipeline.
Pipeline
- Pipeline stage automation
- Deal progression rules
- Stale deal alerts
- Task creation
Follow-up
- Automated follow-up sequences
- Reminder emails
- Call scheduling
- Re-engagement flows
03
Lead Scoring & Prioritisation
Know which leads are actually worth chasing, before your sales team wastes time finding out.
We build scoring models based on the behaviours and attributes that actually predict a sale, not a generic checklist.
Scoring
- Behavioural scoring
- Firmographic scoring
- Engagement tracking
- Score-based routing
Prioritisation
- Hot lead alerts
- Sales queue prioritisation
- Disqualification rules
- Reporting dashboards
04
CRM Setup & Integration
A CRM configured to match how your sales team actually works, not a generic out-of-the-box setup.
We configure your CRM properly and connect it to the other tools your team already relies on.
Setup
- CRM configuration
- Custom fields
- Pipeline structure
- User permissions
Integration
- Marketing tool sync
- Calendar integration
- Quoting tools
- Data migration
Clients
Trusted by businesses across Australia.
Meta
Shopify
Microsoft
Klaviyo
TikTok
WordPress
WooCommerce
Google Ads
Google Analytics
ChatGPT
Our process
How we automate your sales.
Discovery & Sales Process Mapping
We map exactly how your sales team currently handles leads, from first contact to close.
- Process mapping
- Sales audit
- Discovery
CRM Configuration
Your CRM gets configured properly — pipeline stages, fields and permissions that match how your team actually sells.
- CRM setup
- Pipeline design
- Field configuration
Routing & Scoring Design
We design the rules for how leads get routed and scored, based on what actually predicts a sale for your business.
- Routing rules
- Scoring model
- Prioritisation logic
Automation Build
Follow-up sequences, notifications and task automation get built and connected to your CRM.
- Sequence build
- Notification setup
- Integration
Test & Launch
We test the full lead journey end to end before going live, so nothing falls through the cracks on day one.
- End-to-end testing
- QA
- Launch
Monitor & Refine
We track conversion rates and refine routing and scoring rules as your sales process evolves.
- Performance tracking
- Rule refinement
- Ongoing optimisation
Growth Digital
Digital agency, based in Australia
CRM and sales automation covers everything from basic lead routing to a full pipeline rebuild. Tell us where leads are falling through the cracks, and we’ll tell you what’s worth fixing first.
Who we help
Built for every business. Proven across every industry.
Every business is different, but every business needs the right digital foundation to grow. Whether you’re launching a startup, scaling a growing business or leading a national enterprise, we tailor every solution to your goals, industry and stage of growth.
By business type
By industry
- Healthcare & Medical
- Finance & Banking
- Education & E-learning
- Real Estate
- Retail & E-commerce
- Professional Services
- Technology & Software
- Fashion & Apparel
- Agriculture
- Government Organisation
- Hospitality & Tourism
- Automotive & Car Care
- Construction & Builder
- Manufacturing
- Transport & Logistics
- Legal Services
- Fitness & Wellness
- Rental & Hire
- Entertainment & Media
- Non-Profit & Charities
Why Growth Digital
More than a digital agency. Your growth partner.
We’re more than a digital agency. We become an extension of your team—bringing strategy, design, development, marketing and AI together to solve problems, unlock opportunities and drive measurable business growth.
01
Results Before Everything
Every decision we make is guided by outcomes, not opinions. From websites and digital marketing to AI automation, we focus on the metrics that matter—qualified leads, conversions, revenue and long-term business growth.
“If you can’t measure it, you can’t improve it.”
02
Faster Execution. Smarter Delivery.
Traditional agencies lose momentum in meetings, approvals and internal processes. We keep communication focused, decisions fast and projects moving—so more time is spent delivering results, not discussing them.
“Ideas are easy. Execution is everything.”
03
AI Built In, Not Bolted On.
AI isn’t an extra service—it’s part of how we work. We use AI and automation to streamline workflows, accelerate delivery and help your business operate more efficiently as it grows.
“The best way to predict the future is to invent it.”
04
Different by Design.
Growth Digital was built to challenge the traditional agency model. No expensive offices. No unnecessary overheads. No sales-driven culture. Just an Australian-led team supported by experienced global specialists, delivering premium digital solutions with better value, faster turnaround and greater flexibility.
“The significant problems we face cannot be solved at the same level of thinking that created them.”
05
Your Long-Term Growth Partner
We’re here for more than a single project. As your business evolves, we continue to optimise, improve and support your digital ecosystem—helping you adapt, scale and grow with confidence.
“Success is the sum of small efforts, repeated day in and day out.”
Why us for CRM & sales automation
Built around how your sales team actually sells.
No generic CRM template
We don’t drop in an out-of-the-box CRM setup and call it done. Every pipeline, field and rule is configured around how your sales team actually works.
Speed to lead, built in
The single biggest predictor of whether a lead converts is how fast you respond. We build routing and notifications specifically to close that gap.
Reviews
What our clients say on Google.
Excellent
4.9
Urszula Kelly
We’re really happy with Growth Digital. They built our new website and now take care of our SEO. The team was great to work with — professional, responsive, and easy to communicate with. The website looks clean, modern, and represents us perfectly.
Calamvale Medicine
We started Google Ads with Growth Digital for our pharmacy, and it’s made a real difference. More people are finding us online, and the ads actually bring in local customers. Very happy with their work.
Georgia Smith
They helped me build and customise my Shopify website exactly the way I wanted it. I had plenty of requests and lots of back and forth along the way, and they were always so patient, responsive, and accommodating. The end result is even better than I imagined.
Werner Obermeier
I signed up with Growth Digital to replace my website with a new design after about 20 years of mixed experiences with other IT companies. Jignesh and Heath exceeded all of my expectations and I am extremely happy with the outcome and their timely responses to all issues.
David Finnimore
The team at Growth Digital went above and beyond to deliver our project on-time and on-budget under testing circumstances including pushing through non-working hours. The results speak for themselves but the effort and energy put into our project was more than expected.
Bessette Bridal
My brand required a completely new website which had many moving parts. Jignesh, Heath and their team are calm, diligent, and prompt to assist. Nothing was ever a problem — very happy with how the new site has come together.
Maylene Slater-Burns
We are a First Peoples company and required a lot of time to facilitate community consultations. This company has been so supportive and patient and accommodating; we cannot brag up about them enough.
Sandy Prasad
I have used Growth Digital to set up my medical clinic. Heath has been the main IT specialist. He has been exceptional. Extremely talented. Very efficient and very high quality service.
Alison C
They took my idea and put it into a website that I am proud to go live on. They have been a great source of support during this time and I will continue to utilise their services further as my company grows. Highly recommend.
Jane Dunning
I recently worked with Growth Digital to create the new website for my business, Best in Show Photography, and I couldn’t be happier with the results. As a fine art photography company focused on the deep emotional bond between people and their dogs, it was incredibly important to me that the website felt warm, inviting, and premium. Growth Digital delivered exactly that. They beautifully showcased my portfolio, creating a clean, elegant layout that allows the images and stories to truly shine. Beyond the stunning design, the website is highly functional, easy to navigate, and perfectly set up for clients looking to invest in lifelong family portraits. The communication throughout the project was seamless, and their attention to detail made the entire process stress-free. If you are looking for a digital agency that listens, understands your brand identity, and delivers a high-quality product, I highly recommend Growth Digital!
Courtney Atkins
Growth Digital were amazing; they were very quick and so helpful. Heath was so great to work with and put together our website, very professional and highly recommended for anyone wanting to complete a website!
LA Accounts
Was a pleasure working with Heath to create a fantastic website. He was very helpful and prompt in answering any questions that we had. We can’t recommend Growth Digital enough.
Karin McInerney
The Growth Digital team did a fantastic job fixing up my website and were great to work with – endlessly patient and accommodating. I’m very happy with the end-result. Highly recommended!
Klara Truden
Working with Growth Digital on our new website was an incredibly smooth and positive experience. The entire process was clearly explained, well-organized, and professionally guided from start to finish. The end result is excellent — we’re truly proud of our new site. The team was professional, courteous, and a pleasure to work with. A special thank you to Heath for his patience and support throughout the project. I can wholeheartedly recommend Growth Digital and would not hesitate to work with them again in the future.
Bunarong Aquarium
Growth Digital is very professional and exceeded my expectations for an updated website. Great communication with Heath through out the process and was completed in said time frame. Can highly recommend.
Peter M
Very happy, they kept in good contact with me throughout, were well priced and provided exactly what I was after. Well done Growth Digital.
Travis Mcnaught
I’d definitely recommend this company for building a website and SEO. I had dealings with Jignesh & Heath and our company couldn’t be happier with the design and layout of our website. They made the process extremely easy and smooth, with explaining and answering questions that we had throughout the process. Heath was great to deal with and always quick with his work and with prompt response to my questions.
Dealivered
We recently worked with Growth Digital to set up our website and were extremely pleased with the entire experience. From the initial consultation to the final launch, Heath was professional, knowledgeable, and incredibly supportive. He took the time to understand our needs and ensured everything was running smoothly before going live.
YL
Big thank you to Heath and Jignesh! They were able to cater to my needs and freshen up my shopify store. From start to finish they were very transparent, knowledgeable and also competitive with pricing. Would definitely recommend them to anyone.
Kwong Keet Chan
This team is fantastic from first encounter to finished project. It was a pleasure to deal with Jignesh and Heath in the whole process. They were friendly, professional, patience and get things done promptly and to-the-point. We got our e-commerce store moved from Ecwid to Shopify and nothing is too big or too small to enquire or explore. More than satisfied with the result.
Lea Simmonds
Was very happy with Heaths service and setting up our Website.
Tendai Makanyanga
It was an excellent experience working with Growth Digital. Jignesh, Heath and the team were responsive to our needs setting up our business website, Tutum Mental Health. They were great teachers along the way as well. We would highly recommend this company.
Dave Sullivan
Jignesh and Heath provide an excellent service. My new website professionally reflects my product. One of my core requirements was the website needed to be easy to navigate and understand. My expectations were exceeded. All of my requests were promptly responded to and communicated back to me. I am not all that Tech savvy however, I was respected, and time was taken to explain some of the more complex issues with me. They are patient.
Leathercare Melbourne
Huge thanks to Growth Digital for an awesome website and SEO work! The team was super easy to work with, and the results speak for themselves — our site looks great, and we’re getting way more traffic. Highly recommend!
Antoinette Braybrook
Very thorough, responsive and supportive. I am new to Shopify and learning a lot from Heath. Thank you.
Karen Wykes
I’m thrilled with my new website from Growth Digital! It’s professional, easy to navigate, and loads quickly. The customer service was outstanding — every request was met with patience and efficiency. I highly recommend Growth Digital for website development!
Ioanna Panou
Growth digital has exceeded my expectations. I am very happy with my ecommerce website. Heath has always been very professional and I feel that it is a company that I can rely on for ongoing support.
Numbers
Real results. Real growth.
Behind every number is a successful partnership, measurable results and years of digital marketing expertise.
$580M+
Revenue Generated
Tracked across client stores and campaigns.
55,000+
Sales Generated
Orders driven through ecommerce builds and ads.
15,500+
Leads Generated
Qualified enquiries delivered to client inboxes.
$150M+
Ads Spend
Managed across Google, Meta and more.
250+
Clients Engaged
From sole traders to national brands.
20+
Team Members
Australian-led, with global specialists.
18+
Years of Experience
Senior people on every project.
10+
Years of Business
And still growing every year.
Where we work
Different cities, different pipelines.
Melbourne
Melbourne’s competitive services and retail sectors mean a slow lead response genuinely costs deals to a faster competitor, so speed-to-lead automation is usually the first priority here. Routing and instant notification setup tends to deliver the fastest measurable win.
- Speed-to-lead automation
- Competitive-market CRM
- Retail & services pipelines
- Instant lead routing
- Fast-response systems
- Local competitor pressure
Sydney
Sydney’s larger sales teams often need more sophisticated routing logic — territory-based assignment, round-robin distribution across bigger teams — plus tighter integration with enterprise marketing and reporting tools.
- Enterprise CRM automation
- Territory-based routing
- Large sales team systems
- Enterprise tool integration
- Complex pipeline structures
- Advanced reporting dashboards
Brisbane
A lot of Brisbane businesses are formalising their sales process for the first time, moving off a spreadsheet or a basic contact list into a proper CRM with real automation behind it. Foundational setup tends to deliver an outsized lift here.
- First proper CRM setup
- Spreadsheet-to-CRM migration
- Growth-stage sales automation
- Foundational pipeline design
- Small sales team systems
- Quick-win automation
Perth
Trade and B2B sales cycles in Perth often involve quoting and follow-up over weeks rather than days, so automation here focuses heavily on long-cycle nurture and reminder sequences rather than instant-response routing.
- Long-cycle sales automation
- Trade & B2B pipelines
- Quote follow-up sequences
- Nurture-focused CRM
- Extended sales cycles
- Reminder-based automation
Adelaide
Smaller Adelaide sales teams generally need automation that’s simple enough for one or two people to manage day to day, without a dedicated sales operations role to maintain it. We build lean, low-maintenance systems.
- Small-team CRM automation
- Low-maintenance systems
- Budget-conscious sales tools
- Lean pipeline setup
- Local business CRM
- Self-manageable automation
Gold Coast
Tourism and property sales in the Gold Coast see genuine seasonal lead volume swings, so automation here needs to handle peak enquiry periods without leads slipping through when volume spikes hardest.
- Seasonal lead-volume handling
- Tourism & property CRM
- Peak-enquiry automation
- Booking-linked pipelines
- Volume-resilient routing
- Seasonal follow-up sequences
Canberra
Government-adjacent and corporate sales processes in Canberra often involve longer procurement cycles and more formal approval steps, so pipeline automation here accounts for multi-stage sign-off rather than a simple linear funnel.
- Procurement-cycle CRM
- Government-adjacent pipelines
- Multi-stage approval automation
- Corporate sales processes
- Formal sign-off tracking
- Long-cycle pipeline design
Hobart
Hobart’s smaller sales teams across tourism, food-export and trade generally need CRM automation simple enough for one or two people to run day to day, without a dedicated sales operations role.
- Small-team CRM automation
- Tourism & export-sector pipelines
- Low-maintenance systems
- Statewide Tasmania sales tools
- Lean pipeline setup
- Self-manageable automation
Ready to stop losing leads to slow follow-up?
Send us your current sales process, and we’ll show you where leads are actually falling through the cracks. No cost, no obligation.
CRM and sales automation built around speed to lead
The single biggest lever in most sales processes isn’t a better pitch — it’s responding faster than the lead sits waiting. CRM and sales automation closes that gap, routing, scoring and following up automatically so no lead goes cold from neglect.
For automating internal processes beyond the sales pipeline, see our Workflow Automation service.
We build sales automation for businesses across Melbourne, Sydney, Brisbane, Perth, Adelaide, the Gold Coast, Canberra and Hobart — pipeline priorities shift from city to city, from speed-to-lead in competitive Melbourne to long-cycle nurture sequences for Perth’s trade and B2B sales.
Read more
What’s the fastest way to improve our sales process with automation?
Speed to lead is usually the single biggest lever — instant routing and notification so a new lead gets contacted within minutes, not hours. It’s often the first thing we automate because the impact is immediate and easy to measure.
Do we need to switch CRM platforms to automate our sales process?
Usually not. Most modern CRM platforms support the automation we build, so we typically configure and extend what you already have rather than recommending a costly platform switch.
How much does CRM and sales automation cost in Australia?
Cost depends on complexity — basic routing and follow-up automation costs far less than a full CRM configuration with scoring models and multi-tool integration. We scope every project against your actual sales process.
Can automation replace our sales team?
No. Automation handles the repetitive, rules-based parts of the process — routing, follow-up, reminders — so your sales team spends more time on the judgement-based work that actually closes deals.
FAQ
Questions, answered.
What’s included in a CRM and sales automation project?
A typical project includes sales process mapping, CRM configuration, lead routing and scoring rules, follow-up sequence automation, and testing of the full lead journey before launch.
How long does it take to set up sales automation?
Basic lead routing and notifications can be live within a week. A full CRM configuration with scoring models and multi-tool integration typically takes 3–5 weeks.
Will this work with our existing CRM, or do we need a new one?
In most cases we work with your existing CRM. We’ll only recommend switching platforms if your current system genuinely can’t support what your sales process needs.
Can you set up lead scoring specific to our business?
Yes. We build scoring models based on the behaviours and attributes that actually predict a sale for your business, rather than a generic industry template.
Will automated follow-ups feel impersonal to leads?
Not when they’re written and timed properly. We design sequences that feel like genuine follow-up, and always build in a clear path for a person to step in when a conversation needs it.
Do you integrate with our marketing tools as well?
Yes. We regularly connect CRM automation to marketing platforms, so lead source data and campaign performance stay linked to what actually happens once sales picks up a lead.
Do you only work with businesses in Melbourne, Sydney, Brisbane, Perth, Adelaide, the Gold Coast, Canberra and Hobart?
No — those are simply the cities where sales cycles and team structures tend to differ enough to be worth calling out specifically. We build CRM and sales automation for businesses anywhere in Australia; the approach is built around your actual sales process, wherever you are.