What’s included
Every TikTok Ads format, covered.
In-Feed Ads, Spark Ads, TikTok Shopping and creator partnerships — run as one connected account, built for a platform where native, unpolished content outperforms a traditional ad every time.
01
In-Feed Ads
Native-feeling video ads that blend into the For You page instead of interrupting it.
Every In-Feed campaign is built to feel like content first, ad second — the format TikTok users actually respond to.
Formats
- Single video ads
- Carousel image ads
- Collection ads
- Playable ads
Targeting
- Interest targeting
- Behavioural targeting
- Custom audiences
- Lookalike audiences
02
Spark Ads
Boost organic content — yours or a creator’s — instead of building a separate ad from scratch.
Spark Ads amplify posts that are already performing organically, keeping the engagement and comments attached as social proof.
Spark
- Organic post boosting
- Creator content boosting
- Comment retention
- Engagement carryover
Strategy
- Top-post identification
- Creator whitelisting
- Duet & Stitch permissions
- Boost scheduling
03
TikTok Shopping
Product tags and a native checkout that turn a viral moment into a sale before the scroll continues.
For ecommerce brands, we connect your catalogue directly into TikTok so products can be tagged, browsed and bought without leaving the app.
Shopping
- Product catalogue sync
- Shoppable video ads
- Live Shopping
- Affiliate marketplace
Conversion
- Pixel setup
- Catalogue optimisation
- Checkout tracking
- Retargeting
04
Creator Partnerships
Match your brand with creators whose audience already trusts them, instead of guessing at influencer fit.
We source and manage creator partnerships through the TikTok Creator Marketplace, turning creator content into paid Spark Ads.
Creators
- Creator sourcing
- Brief development
- Usage rights
- Performance tracking
Amplification
- Spark Ads conversion
- UGC licensing
- Multi-creator campaigns
- Content repurposing
Clients
Trusted by businesses across Australia.
Meta
Shopify
Microsoft
Klaviyo
TikTok
WordPress
WooCommerce
Google Ads
Google Analytics
ChatGPT
Our process
How we run your TikTok account.
Discovery & Audit
We review your existing content and audience data first — TikTok rewards what’s already working, not a cold-start guess.
- Content audit
- Audience research
- Competitor scan
Campaign Strategy
We map the right mix of In-Feed, Spark Ads and Shopping to your goals and budget.
- Format planning
- Budget allocation
- Audience mapping
Creative Production
Native-feeling video built for sound-on viewing and the first three seconds, not a repurposed TV ad.
- Video production
- Creator sourcing
- Hook writing
Launch & Targeting
Campaigns go live with targeting matched to your actual audience — interests, behaviours and lookalikes.
- Audience setup
- Campaign launch
- QA & testing
Conversion Tracking
TikTok Pixel and catalogue events tracked back to every sale or lead, not just views and likes.
- Pixel setup
- Catalogue tracking
- Attribution
Report & Scale
Monthly reporting in plain English, then budget shifted toward whichever creative is actually converting.
- Monthly reporting
- Budget reallocation
- Ongoing optimisation
Growth Digital
Digital agency, based in Australia
TikTok punishes anything that looks like a traditional ad — most brands that struggle here are running polished content built for TV, not for the feed. Tell us what you’re currently posting organically, and we’ll tell you honestly whether it’s ready to become a paid campaign.
Who we help
Built for every business. Proven across every industry.
Every business is different, but every business needs the right digital foundation to grow. Whether you’re launching a startup, scaling a growing business or leading a national enterprise, we tailor every solution to your goals, industry and stage of growth.
By business type
By industry
- Healthcare & Medical
- Finance & Banking
- Education & E-learning
- Real Estate
- Retail & E-commerce
- Professional Services
- Technology & Software
- Fashion & Apparel
- Agriculture
- Government Organisation
- Hospitality & Tourism
- Automotive & Car Care
- Construction & Builder
- Manufacturing
- Transport & Logistics
- Legal Services
- Fitness & Wellness
- Rental & Hire
- Entertainment & Media
- Non-Profit & Charities
Why Growth Digital
More than a digital agency. Your growth partner.
We’re more than a digital agency. We become an extension of your team—bringing strategy, design, development, marketing and AI together to solve problems, unlock opportunities and drive measurable business growth.
01
Results Before Everything
Every decision we make is guided by outcomes, not opinions. From websites and digital marketing to AI automation, we focus on the metrics that matter—qualified leads, conversions, revenue and long-term business growth.
“If you can’t measure it, you can’t improve it.”
02
Faster Execution. Smarter Delivery.
Traditional agencies lose momentum in meetings, approvals and internal processes. We keep communication focused, decisions fast and projects moving—so more time is spent delivering results, not discussing them.
“Ideas are easy. Execution is everything.”
03
AI Built In, Not Bolted On.
AI isn’t an extra service—it’s part of how we work. We use AI and automation to streamline workflows, accelerate delivery and help your business operate more efficiently as it grows.
“The best way to predict the future is to invent it.”
04
Different by Design.
Growth Digital was built to challenge the traditional agency model. No expensive offices. No unnecessary overheads. No sales-driven culture. Just an Australian-led team supported by experienced global specialists, delivering premium digital solutions with better value, faster turnaround and greater flexibility.
“The significant problems we face cannot be solved at the same level of thinking that created them.”
05
Your Long-Term Growth Partner
We’re here for more than a single project. As your business evolves, we continue to optimise, improve and support your digital ecosystem—helping you adapt, scale and grow with confidence.
“Success is the sum of small efforts, repeated day in and day out.”
Why us for TikTok Ads
Built for a platform that rewards native content.
Native creative, not repurposed ads
An ad that looks like an ad gets scrolled past. We build and source content specifically for TikTok’s format, not a cut-down version of a Meta or TV campaign.
You keep full ownership
Your TikTok Ads Manager account stays in your name from day one. Reporting each month shows exactly what was spent, what it produced, and what changes next.
Reviews
What our clients say on Google.
Excellent
4.9
Urszula Kelly
We’re really happy with Growth Digital. They built our new website and now take care of our SEO. The team was great to work with — professional, responsive, and easy to communicate with. The website looks clean, modern, and represents us perfectly.
Calamvale Medicine
We started Google Ads with Growth Digital for our pharmacy, and it’s made a real difference. More people are finding us online, and the ads actually bring in local customers. Very happy with their work.
Georgia Smith
They helped me build and customise my Shopify website exactly the way I wanted it. I had plenty of requests and lots of back and forth along the way, and they were always so patient, responsive, and accommodating. The end result is even better than I imagined.
Werner Obermeier
I signed up with Growth Digital to replace my website with a new design after about 20 years of mixed experiences with other IT companies. Jignesh and Heath exceeded all of my expectations and I am extremely happy with the outcome and their timely responses to all issues.
David Finnimore
The team at Growth Digital went above and beyond to deliver our project on-time and on-budget under testing circumstances including pushing through non-working hours. The results speak for themselves but the effort and energy put into our project was more than expected.
Bessette Bridal
My brand required a completely new website which had many moving parts. Jignesh, Heath and their team are calm, diligent, and prompt to assist. Nothing was ever a problem — very happy with how the new site has come together.
Maylene Slater-Burns
We are a First Peoples company and required a lot of time to facilitate community consultations. This company has been so supportive and patient and accommodating; we cannot brag up about them enough.
Sandy Prasad
I have used Growth Digital to set up my medical clinic. Heath has been the main IT specialist. He has been exceptional. Extremely talented. Very efficient and very high quality service.
Alison C
They took my idea and put it into a website that I am proud to go live on. They have been a great source of support during this time and I will continue to utilise their services further as my company grows. Highly recommend.
Jane Dunning
I recently worked with Growth Digital to create the new website for my business, Best in Show Photography, and I couldn’t be happier with the results. As a fine art photography company focused on the deep emotional bond between people and their dogs, it was incredibly important to me that the website felt warm, inviting, and premium. Growth Digital delivered exactly that. They beautifully showcased my portfolio, creating a clean, elegant layout that allows the images and stories to truly shine. Beyond the stunning design, the website is highly functional, easy to navigate, and perfectly set up for clients looking to invest in lifelong family portraits. The communication throughout the project was seamless, and their attention to detail made the entire process stress-free. If you are looking for a digital agency that listens, understands your brand identity, and delivers a high-quality product, I highly recommend Growth Digital!
Courtney Atkins
Growth Digital were amazing; they were very quick and so helpful. Heath was so great to work with and put together our website, very professional and highly recommended for anyone wanting to complete a website!
LA Accounts
Was a pleasure working with Heath to create a fantastic website. He was very helpful and prompt in answering any questions that we had. We can’t recommend Growth Digital enough.
Karin McInerney
The Growth Digital team did a fantastic job fixing up my website and were great to work with – endlessly patient and accommodating. I’m very happy with the end-result. Highly recommended!
Klara Truden
Working with Growth Digital on our new website was an incredibly smooth and positive experience. The entire process was clearly explained, well-organized, and professionally guided from start to finish. The end result is excellent — we’re truly proud of our new site. The team was professional, courteous, and a pleasure to work with. A special thank you to Heath for his patience and support throughout the project. I can wholeheartedly recommend Growth Digital and would not hesitate to work with them again in the future.
Bunarong Aquarium
Growth Digital is very professional and exceeded my expectations for an updated website. Great communication with Heath through out the process and was completed in said time frame. Can highly recommend.
Peter M
Very happy, they kept in good contact with me throughout, were well priced and provided exactly what I was after. Well done Growth Digital.
Travis Mcnaught
I’d definitely recommend this company for building a website and SEO. I had dealings with Jignesh & Heath and our company couldn’t be happier with the design and layout of our website. They made the process extremely easy and smooth, with explaining and answering questions that we had throughout the process. Heath was great to deal with and always quick with his work and with prompt response to my questions.
Dealivered
We recently worked with Growth Digital to set up our website and were extremely pleased with the entire experience. From the initial consultation to the final launch, Heath was professional, knowledgeable, and incredibly supportive. He took the time to understand our needs and ensured everything was running smoothly before going live.
YL
Big thank you to Heath and Jignesh! They were able to cater to my needs and freshen up my shopify store. From start to finish they were very transparent, knowledgeable and also competitive with pricing. Would definitely recommend them to anyone.
Kwong Keet Chan
This team is fantastic from first encounter to finished project. It was a pleasure to deal with Jignesh and Heath in the whole process. They were friendly, professional, patience and get things done promptly and to-the-point. We got our e-commerce store moved from Ecwid to Shopify and nothing is too big or too small to enquire or explore. More than satisfied with the result.
Lea Simmonds
Was very happy with Heaths service and setting up our Website.
Tendai Makanyanga
It was an excellent experience working with Growth Digital. Jignesh, Heath and the team were responsive to our needs setting up our business website, Tutum Mental Health. They were great teachers along the way as well. We would highly recommend this company.
Dave Sullivan
Jignesh and Heath provide an excellent service. My new website professionally reflects my product. One of my core requirements was the website needed to be easy to navigate and understand. My expectations were exceeded. All of my requests were promptly responded to and communicated back to me. I am not all that Tech savvy however, I was respected, and time was taken to explain some of the more complex issues with me. They are patient.
Leathercare Melbourne
Huge thanks to Growth Digital for an awesome website and SEO work! The team was super easy to work with, and the results speak for themselves — our site looks great, and we’re getting way more traffic. Highly recommend!
Antoinette Braybrook
Very thorough, responsive and supportive. I am new to Shopify and learning a lot from Heath. Thank you.
Karen Wykes
I’m thrilled with my new website from Growth Digital! It’s professional, easy to navigate, and loads quickly. The customer service was outstanding — every request was met with patience and efficiency. I highly recommend Growth Digital for website development!
Ioanna Panou
Growth digital has exceeded my expectations. I am very happy with my ecommerce website. Heath has always been very professional and I feel that it is a company that I can rely on for ongoing support.
Numbers
Real results. Real growth.
Behind every number is a successful partnership, measurable results and years of digital marketing expertise.
$580M+
Revenue Generated
Tracked across client stores and campaigns.
55,000+
Sales Generated
Orders driven through ecommerce builds and ads.
15,500+
Leads Generated
Qualified enquiries delivered to client inboxes.
$150M+
Ads Spend
Managed across Google, Meta and more.
250+
Clients Engaged
From sole traders to national brands.
20+
Team Members
Australian-led, with global specialists.
18+
Years of Experience
Senior people on every project.
10+
Years of Business
And still growing every year.
Where we work
Different cities, different feeds.
Melbourne
Melbourne’s fashion, hospitality and lifestyle brands have some of the most active organic TikTok followings in the country, so paid campaigns here usually amplify what’s already resonating rather than starting from a blank page.
- Fashion & lifestyle brands
- Hospitality-sector campaigns
- Organic-content amplification
- Trend-responsive creative
- Retail TikTok strategy
- Youth-audience targeting
Sydney
Sydney’s larger ecommerce and retail brands typically run TikTok Shopping alongside paid In-Feed campaigns, so catalogue integration and checkout tracking matter as much as the creative itself.
- TikTok Shopping integration
- Ecommerce catalogue sync
- Retail-brand campaigns
- Checkout tracking
- Large-catalogue creative
- Multi-format strategy
Brisbane
A lot of Brisbane businesses are running TikTok Ads for the first time, so campaigns here usually start with Spark Ads on existing organic content before investing in dedicated paid creative.
- First TikTok campaigns
- Spark Ads for organic content
- Growth-stage TikTok strategy
- Low-risk creative testing
- Small-business TikTok
- Staged budget scaling
Perth
Trade and lifestyle brands in Perth are increasingly using TikTok to reach a younger audience that other channels miss entirely, with recruitment and local-brand awareness as common goals alongside direct sales.
- Trade & lifestyle brands
- Younger-audience reach
- Recruitment-focused campaigns
- Local-brand awareness
- Regional TikTok strategy
- Awareness-to-sales funnels
Adelaide
Smaller TikTok budgets in Adelaide mean campaigns lean heavily on Spark Ads and creator partnerships rather than expensive custom video production, stretching spend further.
- Budget-efficient TikTok ads
- Spark Ads focus
- Creator-partnership campaigns
- Small-business TikTok
- Local brand campaigns
- Low-cost creative testing
Gold Coast
Tourism, hospitality and fitness brands on the Gold Coast are a natural fit for TikTok’s visual, lifestyle-driven format, with seasonal campaigns built around peak travel and event periods.
- Tourism & hospitality campaigns
- Fitness & lifestyle brands
- Seasonal creative strategy
- Visual-first content
- Event-driven campaigns
- Peak-season scaling
Canberra
TikTok campaigns in Canberra tend to skew toward recruitment, education and awareness goals rather than direct ecommerce, reflecting the region’s corporate and public-sector-heavy audience.
- Recruitment campaigns
- Education-sector TikTok
- Awareness-focused strategy
- Corporate-audience creative
- Public-sector-adjacent campaigns
- Non-ecommerce goals
Hobart
Hobart’s food, wine and wilderness-tourism content performs strongly on TikTok precisely because it looks distinct from the mainland content flooding most feeds, giving genuinely differentiated creative a real edge here.
- Food & wine content
- Wilderness-tourism creative
- Distinctive-content advantage
- Low-competition feed
- Statewide Tasmania reach
- Seasonal event campaigns
Ready for TikTok Ads that actually get watched?
Send us your existing content — or just your brand — and we’ll show you what a native TikTok campaign could look like. No cost, no obligation.
TikTok Ads management built for how the platform actually works
TikTok rewards content that feels native to the platform and punishes anything that looks like a traditional ad the moment it starts. Getting it right means building or sourcing creative specifically for the feed, not repurposing what worked somewhere else.
Read more
Why does TikTok Ads need different creative to other platforms?
TikTok’s algorithm and audience both reward content that looks like everything else in the feed — native, sound-on, unpolished. A repurposed TV ad or a static Meta creative tends to get scrolled past within the first second, so campaigns need creative built specifically for the format.
Is TikTok Ads worth it if my audience isn’t Gen Z?
TikTok’s user base has broadened well beyond its early Gen Z audience, with meaningful growth among older users too. Whether it’s worth it depends on your specific customer profile, not just an assumption about the platform — we’ll tell you honestly if your audience is a better fit elsewhere.
How much does TikTok Ads cost compared to Meta?
Cost-per-click and cost-per-mille vary by category and season, similar to any auction-based platform. TikTok can offer more efficient reach for brands whose audience and content style suit the format, but it isn’t a universal discount over Meta — we’ll benchmark against your specific goals before recommending a split.
Do you handle creator partnerships as well as paid ads?
Yes. We source creators through the TikTok Creator Marketplace, manage briefs and usage rights, then convert the best-performing creator content into paid Spark Ads to extend its reach beyond their organic following.
FAQ
Questions, answered.
What’s included in TikTok Ads management?
A typical account covers In-Feed Ads, Spark Ads and campaign strategy, with creative sourcing or production, audience targeting, conversion tracking and monthly reporting all included as standard.
How long before TikTok Ads starts producing results?
In-Feed and Spark Ads can start generating engagement and clicks quickly, though TikTok’s algorithm typically needs a short learning period before performance stabilises — we’d usually expect a clearer read within the first couple of weeks.
Do I need existing TikTok content to run ads?
No, though it helps. If you already post organically, Spark Ads let us boost what’s working immediately. If not, we can produce native creative or source it through a creator partnership instead.
Can you connect my store for TikTok Shopping?
Yes. We sync your product catalogue into TikTok so items can be tagged in videos and purchased through the app’s native checkout, with pixel tracking set up to measure what’s actually converting.
Do you find and manage creators for us?
Yes. We source creators that fit your brand through the TikTok Creator Marketplace, manage the briefing and usage rights, and turn the resulting content into paid Spark Ads.
Is there a lock-in contract?
No. Your TikTok Ads Manager account stays under your own billing, and we work month to month. If it’s not working, you keep the account, the data and everything we’ve built.
Do you only work with businesses in Melbourne, Sydney, Brisbane, Perth, Adelaide, the Gold Coast, Canberra and Hobart?
No — those are simply the cities where audience and content style tend to differ enough to be worth calling out specifically. We manage TikTok Ads for businesses anywhere in Australia; the strategy is built around your actual audience, wherever they are.