Marketing Automation Australia
Nurture that keeps working on autopilot.
Turn one-off campaigns into always-on nurture flows that keep working long after you’ve hit send.
What’s included
Every flow, built to run itself.
Email flows, nurture sequences, recovery automation and personalisation — run as one connected system, triggered by what customers actually do.
01
Email & Lifecycle Automation
Welcome flows, nurture sequences and re-engagement campaigns that run automatically, based on what someone actually does.
We build automated email flows triggered by real behaviour, not a one-size-fits-all newsletter blast.
Flows
- Welcome sequences
- Lifecycle campaigns
- Onboarding flows
- Post-purchase flows
Triggers
- Behaviour-based triggers
- Segmentation
- Personalisation
- Send-time optimisation
02
Lead Nurture Sequences
Leads that aren’t ready to buy yet stay warm automatically, instead of falling off your radar.
We build nurture sequences that keep leads engaged over time, so when they’re ready to buy, you’re the obvious choice.
Nurture
- Drip campaigns
- Educational content flows
- Lead scoring integration
- Sales handoff triggers
Content
- Content sequencing
- Dynamic content
- A/B tested messaging
- Re-engagement content
03
Abandoned Cart & Win-Back
Automatically recover lost sales and lapsed customers, without a person having to remember to follow up.
Cart abandonment and win-back sequences trigger automatically, recovering revenue you’d otherwise lose silently.
Recovery
- Abandoned cart flows
- Browse abandonment
- Win-back campaigns
- Discount triggers
Timing
- Send timing optimisation
- Multi-channel recovery
- Frequency capping
- Performance tracking
04
Segmentation & Personalisation
The right message to the right person automatically, instead of one campaign sent to everyone.
We build segmentation logic so every campaign speaks to the specific audience it’s meant for, automatically.
Segmentation
- Behavioural segments
- Lifecycle segments
- RFM segmentation
- Dynamic lists
Personalisation
- Dynamic content blocks
- Personalised subject lines
- Product recommendations
- Channel preference
Clients
Trusted by businesses across Australia.
Meta
Shopify
Microsoft
Klaviyo
TikTok
WordPress
WooCommerce
Google Ads
Google Analytics
ChatGPT
Our process
How we automate your marketing.
Discovery & Customer Journey Mapping
We map how customers actually move through your funnel — where nurture is missing and where it’s overdue.
- Journey mapping
- Discovery
- Gap analysis
Segmentation Design
We design the audience segments your campaigns need, based on real behaviour and lifecycle stage.
- Segmentation design
- Audience definition
- Lifecycle mapping
Flow & Sequence Build
Email and campaign sequences get built and connected to your actual customer data.
- Sequence build
- Content sequencing
- Platform setup
Trigger & Automation Logic
We configure the triggers and logic that decide when each message sends, based on real customer behaviour.
- Trigger setup
- Logic configuration
- Behavioural rules
Test & Launch
Sequences are tested end to end before going live, so the first real customer gets the experience it was designed for.
- Testing
- QA
- Launch
Monitor & Optimise
We track open, click and conversion rates and refine sequences based on what’s actually performing.
- Performance tracking
- A/B testing
- Ongoing optimisation
Growth Digital
Digital agency, based in Australia
Marketing automation covers everything from a simple welcome email to a full lifecycle nurture program. Tell us where leads or customers are going quiet, and we’ll tell you what’s worth automating.
Who we help
Built for every business. Proven across every industry.
Every business is different, but every business needs the right digital foundation to grow. Whether you’re launching a startup, scaling a growing business or leading a national enterprise, we tailor every solution to your goals, industry and stage of growth.
By business type
By industry
- Healthcare & Medical
- Finance & Banking
- Education & E-learning
- Real Estate
- Retail & E-commerce
- Professional Services
- Technology & Software
- Fashion & Apparel
- Agriculture
- Government Organisation
- Hospitality & Tourism
- Automotive & Car Care
- Construction & Builder
- Manufacturing
- Transport & Logistics
- Legal Services
- Fitness & Wellness
- Rental & Hire
- Entertainment & Media
- Non-Profit & Charities
Why Growth Digital
More than a digital agency. Your growth partner.
We’re more than a digital agency. We become an extension of your team—bringing strategy, design, development, marketing and AI together to solve problems, unlock opportunities and drive measurable business growth.
01
Results Before Everything
Every decision we make is guided by outcomes, not opinions. From websites and digital marketing to AI automation, we focus on the metrics that matter—qualified leads, conversions, revenue and long-term business growth.
“If you can’t measure it, you can’t improve it.”
02
Faster Execution. Smarter Delivery.
Traditional agencies lose momentum in meetings, approvals and internal processes. We keep communication focused, decisions fast and projects moving—so more time is spent delivering results, not discussing them.
“Ideas are easy. Execution is everything.”
03
AI Built In, Not Bolted On.
AI isn’t an extra service—it’s part of how we work. We use AI and automation to streamline workflows, accelerate delivery and help your business operate more efficiently as it grows.
“The best way to predict the future is to invent it.”
04
Different by Design.
Growth Digital was built to challenge the traditional agency model. No expensive offices. No unnecessary overheads. No sales-driven culture. Just an Australian-led team supported by experienced global specialists, delivering premium digital solutions with better value, faster turnaround and greater flexibility.
“The significant problems we face cannot be solved at the same level of thinking that created them.”
05
Your Long-Term Growth Partner
We’re here for more than a single project. As your business evolves, we continue to optimise, improve and support your digital ecosystem—helping you adapt, scale and grow with confidence.
“Success is the sum of small efforts, repeated day in and day out.”
Why us for marketing automation
Campaigns that keep working after you hit send.
Built on real behaviour, not a blast list
Generic newsletters sent to everyone get ignored. We build automation triggered by what someone actually does, so every message lands at the right moment.
Revenue recovery, not just engagement
Abandoned cart and win-back automation isn’t a nice-to-have — it’s revenue that’s currently being lost silently. We build recovery flows that pay for themselves.
Reviews
What our clients say on Google.
Excellent
4.9
Urszula Kelly
We’re really happy with Growth Digital. They built our new website and now take care of our SEO. The team was great to work with — professional, responsive, and easy to communicate with. The website looks clean, modern, and represents us perfectly.
Calamvale Medicine
We started Google Ads with Growth Digital for our pharmacy, and it’s made a real difference. More people are finding us online, and the ads actually bring in local customers. Very happy with their work.
Georgia Smith
They helped me build and customise my Shopify website exactly the way I wanted it. I had plenty of requests and lots of back and forth along the way, and they were always so patient, responsive, and accommodating. The end result is even better than I imagined.
Werner Obermeier
I signed up with Growth Digital to replace my website with a new design after about 20 years of mixed experiences with other IT companies. Jignesh and Heath exceeded all of my expectations and I am extremely happy with the outcome and their timely responses to all issues.
David Finnimore
The team at Growth Digital went above and beyond to deliver our project on-time and on-budget under testing circumstances including pushing through non-working hours. The results speak for themselves but the effort and energy put into our project was more than expected.
Bessette Bridal
My brand required a completely new website which had many moving parts. Jignesh, Heath and their team are calm, diligent, and prompt to assist. Nothing was ever a problem — very happy with how the new site has come together.
Maylene Slater-Burns
We are a First Peoples company and required a lot of time to facilitate community consultations. This company has been so supportive and patient and accommodating; we cannot brag up about them enough.
Sandy Prasad
I have used Growth Digital to set up my medical clinic. Heath has been the main IT specialist. He has been exceptional. Extremely talented. Very efficient and very high quality service.
Alison C
They took my idea and put it into a website that I am proud to go live on. They have been a great source of support during this time and I will continue to utilise their services further as my company grows. Highly recommend.
Jane Dunning
I recently worked with Growth Digital to create the new website for my business, Best in Show Photography, and I couldn’t be happier with the results. As a fine art photography company focused on the deep emotional bond between people and their dogs, it was incredibly important to me that the website felt warm, inviting, and premium. Growth Digital delivered exactly that. They beautifully showcased my portfolio, creating a clean, elegant layout that allows the images and stories to truly shine. Beyond the stunning design, the website is highly functional, easy to navigate, and perfectly set up for clients looking to invest in lifelong family portraits. The communication throughout the project was seamless, and their attention to detail made the entire process stress-free. If you are looking for a digital agency that listens, understands your brand identity, and delivers a high-quality product, I highly recommend Growth Digital!
Courtney Atkins
Growth Digital were amazing; they were very quick and so helpful. Heath was so great to work with and put together our website, very professional and highly recommended for anyone wanting to complete a website!
LA Accounts
Was a pleasure working with Heath to create a fantastic website. He was very helpful and prompt in answering any questions that we had. We can’t recommend Growth Digital enough.
Karin McInerney
The Growth Digital team did a fantastic job fixing up my website and were great to work with – endlessly patient and accommodating. I’m very happy with the end-result. Highly recommended!
Klara Truden
Working with Growth Digital on our new website was an incredibly smooth and positive experience. The entire process was clearly explained, well-organized, and professionally guided from start to finish. The end result is excellent — we’re truly proud of our new site. The team was professional, courteous, and a pleasure to work with. A special thank you to Heath for his patience and support throughout the project. I can wholeheartedly recommend Growth Digital and would not hesitate to work with them again in the future.
Bunarong Aquarium
Growth Digital is very professional and exceeded my expectations for an updated website. Great communication with Heath through out the process and was completed in said time frame. Can highly recommend.
Peter M
Very happy, they kept in good contact with me throughout, were well priced and provided exactly what I was after. Well done Growth Digital.
Travis Mcnaught
I’d definitely recommend this company for building a website and SEO. I had dealings with Jignesh & Heath and our company couldn’t be happier with the design and layout of our website. They made the process extremely easy and smooth, with explaining and answering questions that we had throughout the process. Heath was great to deal with and always quick with his work and with prompt response to my questions.
Dealivered
We recently worked with Growth Digital to set up our website and were extremely pleased with the entire experience. From the initial consultation to the final launch, Heath was professional, knowledgeable, and incredibly supportive. He took the time to understand our needs and ensured everything was running smoothly before going live.
YL
Big thank you to Heath and Jignesh! They were able to cater to my needs and freshen up my shopify store. From start to finish they were very transparent, knowledgeable and also competitive with pricing. Would definitely recommend them to anyone.
Kwong Keet Chan
This team is fantastic from first encounter to finished project. It was a pleasure to deal with Jignesh and Heath in the whole process. They were friendly, professional, patience and get things done promptly and to-the-point. We got our e-commerce store moved from Ecwid to Shopify and nothing is too big or too small to enquire or explore. More than satisfied with the result.
Lea Simmonds
Was very happy with Heaths service and setting up our Website.
Tendai Makanyanga
It was an excellent experience working with Growth Digital. Jignesh, Heath and the team were responsive to our needs setting up our business website, Tutum Mental Health. They were great teachers along the way as well. We would highly recommend this company.
Dave Sullivan
Jignesh and Heath provide an excellent service. My new website professionally reflects my product. One of my core requirements was the website needed to be easy to navigate and understand. My expectations were exceeded. All of my requests were promptly responded to and communicated back to me. I am not all that Tech savvy however, I was respected, and time was taken to explain some of the more complex issues with me. They are patient.
Leathercare Melbourne
Huge thanks to Growth Digital for an awesome website and SEO work! The team was super easy to work with, and the results speak for themselves — our site looks great, and we’re getting way more traffic. Highly recommend!
Antoinette Braybrook
Very thorough, responsive and supportive. I am new to Shopify and learning a lot from Heath. Thank you.
Karen Wykes
I’m thrilled with my new website from Growth Digital! It’s professional, easy to navigate, and loads quickly. The customer service was outstanding — every request was met with patience and efficiency. I highly recommend Growth Digital for website development!
Ioanna Panou
Growth digital has exceeded my expectations. I am very happy with my ecommerce website. Heath has always been very professional and I feel that it is a company that I can rely on for ongoing support.
Numbers
Real results. Real growth.
Behind every number is a successful partnership, measurable results and years of digital marketing expertise.
$580M+
Revenue Generated
Tracked across client stores and campaigns.
55,000+
Sales Generated
Orders driven through ecommerce builds and ads.
15,500+
Leads Generated
Qualified enquiries delivered to client inboxes.
$150M+
Ads Spend
Managed across Google, Meta and more.
250+
Clients Engaged
From sole traders to national brands.
20+
Team Members
Australian-led, with global specialists.
18+
Years of Experience
Senior people on every project.
10+
Years of Business
And still growing every year.
Where we work
Different cities, different audiences.
Melbourne
Melbourne’s competitive retail and hospitality sector means customer attention is genuinely scarce, so marketing automation here leans heavily on personalisation and timing to cut through a crowded inbox. Segmentation quality matters more than volume.
- Personalised email automation
- Retail & hospitality flows
- Attention-scarce market
- Timing-optimised sends
- Segmentation-led campaigns
- Competitive inbox strategy
Sydney
Sydney’s larger customer bases and more complex product ranges mean marketing automation often involves more sophisticated segmentation and multi-product lifecycle flows than a smaller business would need.
- Enterprise marketing automation
- Multi-product lifecycle flows
- Large customer base segmentation
- Complex nurture sequences
- Corporate email programs
- Advanced personalisation
Brisbane
A lot of Brisbane businesses are building their first proper email automation, usually starting with a welcome sequence before expanding into nurture and win-back flows once the fundamentals are in place.
- First email automation
- Welcome-sequence builds
- Growth-stage nurture
- Foundational flows
- Small-business email marketing
- Staged automation rollout
Perth
Trade and B2B businesses in Perth often have longer buying cycles, so marketing automation here focuses on sustained nurture over months rather than fast-turnaround retail campaigns.
- Long-cycle nurture automation
- B2B email sequences
- Trade-sector marketing
- Sustained lead warming
- Extended sales cycles
- Educational content flows
Adelaide
Smaller Adelaide businesses generally need marketing automation that’s simple to manage without a dedicated marketing team, with a handful of well-built flows doing most of the work rather than a sprawling campaign calendar.
- Small-business email automation
- Simple flow management
- Budget-conscious marketing
- Lean campaign structure
- Local business nurture
- Low-maintenance automation
Gold Coast
Tourism and hospitality businesses on the Gold Coast see genuine seasonal demand swings, so marketing automation here often centres on seasonal campaign triggers and re-engagement ahead of peak booking periods.
- Seasonal campaign automation
- Tourism & hospitality email
- Peak-period nurture
- Booking re-engagement
- Seasonal segmentation
- Demand-driven triggers
Canberra
Government-adjacent and corporate audiences in Canberra often expect more formal, considered communication, so marketing automation here leans toward informative nurture over aggressive promotional cadence.
- Corporate email automation
- Government-adjacent nurture
- Formal communication cadence
- Professional-services flows
- Informative content sequencing
- Considered messaging
Hobart
Hobart’s food, wine and tourism brands often build genuine loyalty within a smaller, close-knit customer base, so marketing automation here leans on personal, story-led nurture over high-volume generic sequences.
- Food & wine email automation
- Tourism & hospitality flows
- Story-led nurture
- Statewide Tasmania campaigns
- Small-business email marketing
- Loyalty-focused sequences
Ready for campaigns that keep working on their own?
Tell us where leads or customers are going quiet, and we’ll show you what a properly built automation flow could recover. No cost, no obligation.
Marketing automation built around real customer behaviour
A one-off campaign works once. Marketing automation keeps nurturing leads and customers long after you’ve hit send, triggered by what people actually do rather than a fixed sending schedule.
If you’re focused specifically on email and Klaviyo flows for an ecommerce store, see our Email Marketing service — this page covers broader lifecycle marketing automation across channels.
We build marketing automation for businesses across Melbourne, Sydney, Brisbane, Perth, Adelaide, the Gold Coast, Canberra and Hobart — what matters shifts from city to city, from personalisation in Melbourne’s crowded inbox to long-cycle nurture for Perth’s B2B buyers.
Read more
What’s the difference between an email campaign and marketing automation?
A campaign is a single send to a list on a set date. Automation runs continuously in the background, triggered by behaviour — a signup, a purchase, an abandoned cart — so every contact gets the right message at the right moment without anyone hitting send manually.
Which automation flows should we build first?
A welcome sequence and abandoned cart or lead nurture flow (whichever applies to your business) usually deliver the fastest return, since they capture people at genuinely high-intent moments. We recommend a starting point based on your actual funnel.
How much does marketing automation cost in Australia?
Cost depends on how many flows you need and how complex the segmentation is — a single welcome sequence costs far less than a full lifecycle program with dynamic personalisation. We scope every project against your actual customer journey.
Can automation work alongside our existing email platform?
Yes, in most cases. We build automation within the platform you already use wherever it supports what’s needed, rather than defaulting to a platform migration.
FAQ
Questions, answered.
What’s included in a marketing automation project?
A typical project includes customer journey mapping, segmentation design, one or more automated flows built and connected to your data, and testing before launch. Ongoing engagements include performance tracking and refinement.
How long does it take to build a marketing automation program?
A single flow, like a welcome sequence, can be live within 1–2 weeks. A full lifecycle program with multiple flows and segmentation typically takes 4–6 weeks.
Will automated emails feel less personal than ones sent manually?
Not when they’re built well. Behaviour-based automation is often more relevant than a manual send, since it responds to what someone’s actually doing rather than an arbitrary sending schedule.
Can you set up abandoned cart recovery for our store?
Yes. Abandoned cart automation is one of the most common flows we build, and it’s usually one of the highest-return automations for an ecommerce store.
Do you write the email content, or just build the automation?
Both, depending on what you need. We can write copy for every step of a sequence, or build automation around content you’ve already prepared.
What platforms do you build marketing automation on?
We work with most major email and marketing automation platforms, and can recommend one if you’re starting fresh. We build within your existing platform wherever it supports what’s needed.
Do you only work with businesses in Melbourne, Sydney, Brisbane, Perth, Adelaide, the Gold Coast, Canberra and Hobart?
No — those are simply the cities where audience behaviour and campaign cadence tend to differ enough to be worth calling out specifically. We build marketing automation for businesses anywhere in Australia; the approach is built around your actual customers, wherever you are.