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Wellcare Physio Physiotherapy clinic · Tarneit & Truganina, VIC

WordPress Website, Ads and AI SEO

A healthcare website and marketing case study for Wellcare Physio covering WordPress, Google Ads, Meta Ads, SEO, AI SEO and Google Business Profile optimisation.

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Wellcare Physio website shown on desktop, tablet and mobile, with Physio in Truganina and Tarneit and Mobile Physio in Melbourne
Client Wellcare Physio
Industry Physiotherapy clinic
Location Tarneit & Truganina, VIC
Services AI SEO, Conversion Rate Optimisation, Design, Development, Google Ads, Google My Business, Marketing, Meta Ads, SEO, Web Development, Website Design, WordPress

Overview

Wellcare Physio provides physiotherapy services for patients across Truganina, Tarneit and Melbourne, including mobile physio, NDIS, TAC, WorkCover, DVA, aged care and home visit pathways. Growth Digital prepared a website and local marketing framework to help patients and referrers find the right service faster.

The Challenge

The clinic’s digital presence needed to explain multiple service pathways without overwhelming patients. Search campaigns, local SEO, AI SEO and Google Business Profile work also needed to support suburb-level discovery and appointment enquiries.

What We Delivered

  • WordPress website structure for core services, patient groups and location intent.
  • Google Ads and Meta Ads direction for patient acquisition and remarketing.
  • SEO and AI SEO recommendations for healthcare service visibility.
  • Google Business Profile optimisation for local map and review discovery.
  • Conversion-focused content paths for calls, forms, referrals and appointment requests.

Outcome

The project created a clearer healthcare marketing foundation, connecting website structure, paid campaigns and local search activity around the way patients actually look for physiotherapy support.

Wellcare Physio physiotherapy services page and appointment booking form shown on tablet, laptop and mobile
Website visualisation using Wellcare Physio’s branding: service pages and the appointment booking journey.
Illustrative Growth Digital campaign dashboard for Wellcare Physio using sample figures, showing impressions, clicks, enquiries and cost per enquiry
Illustrative example of campaign reporting. The figures are sample data for layout only and are not Wellcare Physio’s actual results.

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