Wallaby Storage: Paid Ads and Lead Automation

Overview

Wallaby Storage helps households and businesses find space for the things they need to store. For a local storage business, marketing needs to connect people with a relevant storage option and make it easy to take the next step.

Growth Digital brought together Google Ads, Meta Ads, landing pages and lead automation to support that journey, from the first click through to an enquiry and team follow-up.

The challenge

Storage customers can be moving home, managing business stock or simply running out of room. Their needs differ, but location, convenience and a clear enquiry process all matter. The marketing approach needed to reflect those differences while keeping the path to contact straightforward.

The focus was to connect relevant traffic with the right information, measure the enquiries generated and support a consistent handoff to the Wallaby team.

Our approach

We treated paid media, landing pages and lead handling as parts of one customer journey. Google Ads supported people actively searching for storage, while Meta Ads supported discovery and re-engagement. Landing pages connected campaign messaging with storage information and clear calls to enquire.

Lead automation supported the next step: capturing an enquiry, notifying the team and placing follow-up into a defined process. Reporting brought the campaign activity together so clicks and leads could be reviewed alongside acquisition costs.

Campaign performance

The supplied client performance report recorded 230 leads from 2,605 clicks, with 158,148 impressions. Average cost per click was approximately A$2, with a calculated cost per lead of approximately A$22.

These figures describe the supplied campaign results. They are not a forecast or a guarantee of future performance.

What we delivered

• Google Ads campaigns aligned with storage-related search intent.
• Meta Ads activity to support discovery and re-engagement.
• Landing pages with relevant storage information and clear enquiry actions.
• Lead capture and team notification automation to support follow-up.
• Campaign reporting covering impressions, clicks, leads and acquisition costs.

The result

The work connected paid media with a practical lead-generation process for Wallaby Storage. The reported results show 230 leads at approximately A$22 per lead, supported by landing pages and a defined follow-up workflow.

For the Wallaby team, the value extended beyond the initial click: campaign messaging, enquiry capture and lead handling worked towards the same goal of turning interest in storage into conversations with prospective customers.