Shopify Redesign and CRO

Overview

BigPurplePhone helps Australian families stay connected with senior-friendly mobile phones designed for simplicity, safety and peace of mind. Growth Digital redesigned the Shopify storefront with a clearer homepage, stronger product education and a more conversion-focused buying journey.

The problem

The previous Shopify experience had useful information, but the buying journey relied heavily on long product copy and a less structured page layout. Key decision-making details such as trust signals, customer proof, product benefits, plan options and add-to-cart actions were harder to scan quickly, especially for families comparing products on behalf of parents or older relatives.

Our approach

We approached the redesign as both a visual refresh and a conversion rate optimisation project. The new experience needed to explain the product faster, make the right phone easier to choose, surface trust earlier in the journey and support a cleaner path from product discovery to checkout.

The solution

Growth Digital rebuilt the Shopify page experience around clearer product storytelling and easier decision-making. The redesigned product pages introduced a stronger hero area, benefit badges, visible reviews, trust messaging, simplified product details, structured tabs, clearer feature sections and more prominent buying actions.

• Shopify homepage redesign with clearer value proposition and product discovery
• Product page redesign for BigPurplePhone SilverFox and Talk&Text
• Conversion-focused product hierarchy and call-to-action placement
• Improved trust signals, review visibility and reassurance messaging
• Structured product education using tabs, feature cards and clearer specifications
• Mobile-first UX improvements for a simpler ecommerce journey

The results

The redesigned Shopify store gives BigPurplePhone a stronger foundation for conversion. Customers can understand the products faster, compare options more confidently and move toward purchase with clearer supporting information. The new structure also gives the brand a more scalable Shopify experience for future CRO testing, merchandising updates and product launches.