WooCommerce to Shopify Migration

Overview

Evan Evans, an Australian flags, signage and event display manufacturer, needed a stronger ecommerce foundation for a large, content-rich catalogue. Growth Digital migrated the store from WooCommerce to Shopify and redesigned the experience around speed, clearer product discovery and conversion-focused shopping journeys.

The problem

The old WooCommerce setup had become harder to manage as the catalogue, content and customer pathways grew. Product discovery needed to work across flags, banners, signage, displays, industry pages and resources, while the store also needed to feel fast and simple for buyers moving between research, product selection and enquiry or purchase.

Our approach

We treated the migration as more than a platform move. The project focused on simplifying the ecommerce structure, rebuilding the shopping experience in Shopify, and making the most important customer journeys easier to follow. Category pages, product discovery, search, industry content and conversion points were shaped together so the new store could support both retail browsing and larger signage enquiries.

The solution

We rebuilt the store on Shopify with a cleaner design system, faster storefront experience and more deliberate customer pathways. The new structure makes it easier for visitors to browse by product type, industry use case or resource content, while giving the team a more stable platform to manage products, content and future optimisation.

• WooCommerce to Shopify migration
• New Shopify storefront design focused on speed and conversion
• Improved category and collection page structure
• Clearer product discovery across flags, banners, signage and display products
• Industry and resource pathways to support research-led buyers
• Mobile-first UX improvements for faster browsing and decision making

The results

The new Shopify store gives Evan Evans a faster, more scalable ecommerce foundation with clearer routes into the catalogue and fewer moving parts to maintain. Customers can now move through product categories, industry pages and supporting resources with less friction, while the business has a stronger platform for ongoing CRO, content growth and ecommerce optimisation.