Google Ads Pricing & Packages
Straightforward pricing, real campaigns.
No jargon, no lock-in contracts — just three fixed monthly packages built around how much you spend on ads. Compare inclusions below and pick the one that fits where your business is right now.
Pricing
Fixed monthly management, no lock-in.
Your ad spend goes straight to Google and stays under your control. These fees cover strategy, setup and ongoing management only. All prices exclude GST.
Startup
Best for up to $50/day ad spend.
$550
Per month (no contract)
+ $300 one-off setup fee
- Search campaign (up to 2 campaigns)
- Keyword & audience research
- Ad copy & keyword optimisation
- Negative keywords list
- Conversion tracking setup
- Monthly performance report
Most popular
Growth
Best for up to $200/day ad spend.
$750
Per month (no contract)
+ $400 one-off setup fee
- Everything in Startup
- Performance Max campaign
- Display campaign (up to 4 campaigns)
- Google Business Profile optimisation
- Live performance dashboard
- Personal account manager
Expand
Best for up to $400/day ad spend.
$950
Per month (no contract)
+ $500 one-off setup fee
- Everything in Growth
- Remarketing campaign (up to 6 campaigns)
- Click-fraud protection & monitoring
- Setup by a certified Google Ads specialist
- Monthly strategy call, not just a report
*All prices quoted are exclusive of GST. Need something different? Get in touch for custom pricing.
How Google Ads pricing works
Every package is a fixed monthly management fee — it doesn’t include your ad spend, which is paid directly to Google through your own billing account and stays entirely in your control. There’s a one-off setup fee to build your account properly the first time: campaign structure, conversion tracking and audience research, before we spend a single dollar of your budget. After that, it’s a flat monthly fee for ongoing management, with no lock-in contract.
Spending well above $400 a day, running campaigns in multiple markets, or need a custom mix of campaign types? Get in touch for a tailored quote — we’ll scope it around your actual budget rather than force you into a tier that doesn’t fit. For the full range of what’s included, see our Google Ads service page.
FAQ
Pricing questions, answered.
Is my ad spend included in the price?
No — the monthly fee is our management cost only. Your ad spend is paid directly to Google via your own billing account, so you always have full visibility and control over where it goes.
Is there a lock-in contract?
No. Every Google Ads package is month-to-month. You can pause, adjust or cancel with notice — we earn your business every month, not through a contract.
What’s the setup fee for?
It covers the work needed to do it properly the first time: account structure, conversion tracking, keyword and audience research, and campaign builds — before we spend a single dollar of your ad budget.
What if my daily spend doesn’t fit one of these tiers?
These tiers cover most small-to-medium ad budgets. If you’re spending well above $400/day, running in multiple countries, or need a custom campaign mix, get in touch and we’ll put together a tailored quote.
Can I upgrade or downgrade later?
Yes — as your ad spend grows, or needs to scale back, you can move between packages. We’ll talk you through what changes before anything is adjusted.
Ready to put your ad budget to work?
Tell us your budget and goals — we’ll recommend the right package and show you exactly what you get for it.
