We started working with a local business to manage their Google Ads. They’d been using another agency for some time and weren’t happy with the results they were achieving. Take a look at what happened when they started working with us.

Client Brief:

We’ve been working with another agency to manage our Google Ads for a while now and nothing seems to be happening. The leads aren’t coming and we’re paying a huge amount for management and a landing page fee and it’s just not generating the results we’d expect for such an investment.

What we have achieved

We took a completely different approach to managing their Google Ads – as we always do. We looked through the available data so we could understand what was working and what was letting them down. We also revised the landing page and made recommendations to change the page so it would convert better and rebuilt it in our platform that would perform well and can track the leads.

In the first month of us managing the campaign, the client saw a dramatic improvement. In the below graph you can see the dramatic increase in campaign effectiveness immediately.

What does it mean?

The blue line indicates how many people are clicking through to the website. The fact we saw more and more people clicking from the impressions is really impressive. 

Clicks are great, and you want a lot of them for your money but the real bang for your buck comes from leads (conversions in red) that has been increase month by month.

At the same time we were able to decrease the average cost per click to get more clicks that get more leads from the same budget.

0 %
Clicks Up
0 %
Leads Up
0 %
CTR Up
0 %
CPC Down

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